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Industry Insight

Key Findings and Market Impact

Connected Car Context

Age of Most Commonly Used Vehicle (Q2/17)

Smartphone OS by Car Age (Q2/17)

Age of Most Commonly Used Vehicle by Generation (Q2/17)

New Car Purchase Intention (Q2/17)

New Car Purchase Intention by Generation (Q2/17)

Connected Car Data Services

Devices Sharing Mobile Data (Q2/17)

Shared Car Data by Car Age (Q2/17)

Preference for Car Data Plans (Q2/17)

Preference for Bundling Vehicle Data with Mobile Data by MSP (Q2/17)

Preference for Car Data Plans by Intended Car Purchase Price (Q2/17)

Preference for Car Data Plans by Age (Q2/17)

Preference for Car Data Plans by Technology Adoption Segment (Q2/17)

Interest in Connected Car Features

Penetration of Advanced Car Features Among New Vehicle Owners (Q2/17)

Interest in Advanced Car Features (Q2/17)

Interest in Connected Car Safety Features (Q2/17)

High Interest in Advanced Safety Features by Age (Q2/17)

High Interest in Advanced Safety Features by Household Income (Q2/17)

Interest in Driver-Assistance Features (Q2/17)

High Interest in Driver-Assistance Features by Age (Q2/17)

Interest in Advanced Comfort and Entertainment Features (Q2/17)

High Interest in Advanced Comfort Features by Age (Q2/17)

Interest in Backseat Video by Children at Home (Q2/17)

High Interest in Advanced Car Feature Types by Household Income (Q2/17)

High Interest in Advanced Car Feature Types by Age (Q2/17)

High Interest in Safety & Driver Assistance Features by Perception of Driving Behavior (Q2/17)

Interest in Voice Control

Penetration of Voice Control by Car Age (Q2/17)

Interest in Vehicle Voice Control by New Car Purchase Intention (Q2/17)

High Interest in Vehicle Voice Control Among Users of Voice Control on Other Devices (Q2/17)

Information Accessed Using Voice Control on Smartphones (Q2/17)

Voice Control Actions Performed on Smartphones (Q2/17)

Usage-Based Insurance

Perception of Driving Behavior (Q2/17)

Current Use of and Interest in Usage-Based Insurance (Q2/17)

Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)

Interest in Usage-Based Insurance by Car Purchase Intention (Q2/17)

Interest in Usage-Based Insurance by Most Influential Demographics (Q2/17)

Reason for Lack of Interest in Usage Based Insurance (Q2/17)

Reason for Lack of Interest in Usage-Based Insurance by Perception of Driving Behavior (Q2/17)

Data Collection Preference for Usage-Based Insurance (Q2/17)

Data Collection Preference for Usage Based Insurance by Demographics (Q2/17)

Data Collection Preference for Usage-Based Insurance by Car Purchase Intention (Q2/17)

Appendix

Publish Date: 1Q 2018

Slides: 58

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Authored By:
Kristen Hanich - Director of Research
Yilan Jiang - Senior Director of Consumer Analytics
David Mitchel - Research Analyst
Katherine Li - Data Analyst

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© February 2018 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.