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Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Smart Home Strategy: Capturing the Cost-Conscious Consumer
Download Table of Contents (PDF) Consumer Analytics: Smart Home Key Questions Answered Survey Methodology Defining Heads of Broadband Households Definitions and Abbreviations Reading Parks Associates Charts Defining Cost-Conscious Consumer Segments The Question and Statements for the Cost-Conscious Segmentation of US Broadband Households The Basics: Numbers and Percentages – 1Q 2020 Executive Summary Industry Insight Key Findings and Market Impact Three Segments for Cost-Conscious Households: Careless, Cautious, Careful Spenders Market Impact Recommendations for Reaching Cost-Conscious Segments Profiles of Cost-Conscious Consumers Agreement with Cost-Conscious Statements (Q4/19) Cost-Conscious Consumer Spending Segment (Q4/19) Average Score of Cost-Conscious Statements by Spending Segment (Q4/19) High Agreement on Money-Saving Habits (Q4/19) High Agreement on Lifestyle Attitudes (Q4/19) Demographic Profile of Spending Segments (Q4/19) Housing Profile of Spending Segments (Q4/19) New House Budgets Among Home Purchase Intenders (Q4/19) Current Home Size (Q4/19) Consumer Electronics Device Ownership Average Number of Electronic Devices Owned (Q4/19) Consumer Electronic Device Ownership (Q4/19) Smart Product Adoption and Purchase Process Smart Home Device Ownership (Q4/19) Smart Home Device Ownership by Spending Segments (Q4/19) Active Users of Smart Security & Safety Devices (Q4/19) Smart Home Device Owners & Intenders At Least One Smart Home Device Purchased in Past 12 Months by Spending Segments (Q4/19) Top 5 Smart Home Devices Purchased (Q4/19) Brand of Networked Camera Owned (Q4/19) Length of Purchase Journey for Smart Home Devices by Spending Segments (Q4/19) High Familiarity with Smart Devices (Q4/19) High Value of Smart Device Benefits by Product (Q4/19) High Affordability of Smart Devices (Q4/19) Smart Home Device Purchase Intention by Spending Segments (Q4/19) High Concern about Data Privacy and Security with Smart Speaker/ Display (Q4/19) Home Security System Ownership and Intention Home Security System (Q4/19) High Satisfaction with Security System (Q4/19) Home Security System Installation Method (Q4/19) Frequency of Using Security System (Q4/19) Security System Purchase Intention (Q4/19) Home Control System Ownership (Q4/19) Length of Professional Monitoring Subscription (Q4/19) Security System Purchases (Q4/19) Add-ons to the Security System (Q4/19) High Familiarity with Energy Programs Offered (Q4/19) Participation in Energy Efficiency Programs (Q4/19) Active Users of Smart Energy & Misc. Devices (Q4/19) Publish Date: 2Q 2020 Slides: 62 Authored By: Tricia Parks - Founder Yilan Jiang - Senior Director of Consumer Analytics Keshav Jaiswal - Consumer Insights Analyst II Xiaofan Tan - Consumer Insights Analyst II
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