Download Table of Contents (PDF)

Executive Summary

Home Security System Ownership

Reasons for Cancelling Professional Monitoring Services by DIY vs. Pro Installation

Installation Method for Home Security Systems Acquired within the Past 12 Months

Preferred Installation Methodology for Future Security System

Paid Security Service Used by DIY vs. Pro Installation

High Interest to Add Services by DIY vs. Pro Installation

Purchase Channel by DIY vs. Pro Installation

System Installation Method by Generation

Self Installed Security System Providers

Difficulty in DIY Installing a Security System

Security Solution Uptake: DIY and Pro

Home Security System Ownership

Security Solution Adoption

Security Service Adoption

Home Security System & Service Adoption

Home Security System Installation

Installation Method for All Home Security Systems

Installation Method for Home Security Systems Acquired within the Past 12 Months

Alternative Security Solutions Considered, Among Recent System Buyers

Purchase Method

Purchase Channel

Average Upfront Fees for Home Security Systems

Average Upfront Fees by Install Method (July 2022)

Device Adoption & Attachment

Devices Acquired as Part of Security System

Devices Acquired as Part of System, by Installation Method

Devices Acquired as Part of Owners’ Security System by Monitoring Segments

Additional Devices Adopted After Security System Installation by Installation Method & Monitoring Segments

Devices Added After Security System Installation by Installation Method

Devices Added After Security System Installation by Monitoring Segments

Additional Devices Installation Methodology by DIY vs. Pro Installation

Demand for Services & System Features

Paid Security Service

Paid Security Service Used by DIY vs. Pro Installation

High Interest in Adding Services by DIY vs. Pro Installation

Top Desired Features For Security System

Top Features Wanted in A Security System by DIY vs. Pro Installation Buyers

DIY vs. Pro Install Stickiness

Security Monitoring Service Subscription Length by DIY vs. Pro Installation

Changes Made to Security System by DIY vs. Pro Installation

High Intention to Make Changes to Professional Monitoring Service by DIY vs. Pro Installation

Reasons for Cancelling Professional Monitoring Services by DIY vs. Pro Installation

DIY vs. Pro Install Acquisition Triggers

Triggers of Security System Acquisition by DIY vs. Pro Installation

Accident or House Damage Experienced by DIY vs. Pro Installation

Important Properties to be Protected by DIY vs. Pro Installation

Top Important Scenarios to Detect/Prevent by Installation Method

Deep Dive: Self-Installed Systems

Reasons for DIY Installed Security System

Difficulty in DIY Installing a Security System

Average Hours Taken to Self-Install a Security System

Average Hours Taken to Self-Install a Security System by Generation

Preferred Installation Methodology for Future Security System

Preferred Installation Methodology for Future Security System by Generation

Preferred Monitoring Party for Security System

Demographics of DIY and Pro-installation customers

Security System Installation Method by Generation

Security System Installation Method by Gender

Security System Installation Method by Household Income

Security System Installation Method by Size of the House

Security System Installation Method by Family Size

Security System Installation Method by Children at Home

Security System Installation Method by Race/Ethnicity

Security System Installation Method by Recent Movers & Home Buyers

Security System Installation Method by Residential Area

Adoption Segment by DIY vs. Pro Installation

Attitudes Towards Security System by Installation Method

Publish Date: 1Q 2023

Slides: 65

---

Authored By:
Ryan Hulla - Analyst
Yilan Jiang - Senior Director of Consumer Analytics
Jennifer Kent - Vice President, Research

---

© February 2023 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.