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Consumer Research
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Download Table of Contents (PDF) Executive Summary Industry Insight Key Findings and Market Impact OTT Service Usage Watch OTT Video by Platform (2015 - 2017) Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2017) Overall OTT Service Subscribers & Transactional OTT Users (2015 - 2017) 4K/Ultra HD Content Access by OTT Service Subscription (Q1/17) Subscription OTT Services Overall OTT Service Subscriptions (2013 - 2017) Number of OTT Service Subscriptions (2014 - 2017) Top OTT Service Subscriptions (2012 - 2017) Sports OTT Video Subscription (2016 - 2017) OTT Conversion Rate (Q1/17) OTT Trials and Subscription (Q1/17) Attitudes About Video Content and Consumption (Q1/17) Attitude About the Value of Online Video Service Subscription by Subscribers to Specified Online Video Services (Q1/17) Cord Cutters, Cord Shavers, and Cord Nevers (2015 - 2017) Most Important Reason Why Non-Live Content is Preferred (Q1/17) Methods of Subscribing to OTT Services (Q1/17) Add-on Linear OTT Subscriptions to Amazon Prime Instant Video (Q1/17) Transactional OTT Services Use of Transactional OTT Services (2015 - 2017) Transactional OTT Services During Past 30 Days (2016 - 2017) Transactional OTT Service by Most Used In-Home Entertainment Device (Q1/17) Total Monthly Expenditure on Videos by Most Used Connected In-Home Entertainment Device (Q1/17) Total Monthly Expenditure on Videos by Most Used Connected In-Home Entertainment Device (2015 - 2017) Total Monthly Expenditure on Transactional Video Service by Most Used Connected In-Home Entertainment Device (2015 - 2017) Average Monthly Expenditure on Subscription Services by Most Used Connected In-Home Entertainment Device (2015 - 2017) Attitude About the Value of Buying or Renting TV Programs Online by Cord Cutting Status (Q1/17) Use of Alternative Online Video Frequency of Streaming Media (Q3/16) Average Number of Days Per Month Participating in Online Video Activity by Age (Q3/16) Average Number of Days Per Month Participating in Online Video Activity by Cord Cutting Status (Q3/16) Attitudes About Data Use in Relation to Online Video (Q3/16) Appendix Publish Date: 2Q 2017 Slides: 44 Authored By: Glenn Hower - Senior Analyst Katherine Li - Data Analyst Yilan Jiang - Senior Director of Consumer Analytics David Mitchel - Research Analyst Tu Skuse - Research Analyst
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