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Consumer Research
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Download Table of Contents (PDF) Executive Summary Industry Insight Overall OTT Service Subscriptions Attitudes Regarding OTT Services Likelihood of cancelling Online Video Services Due to Lack of New Content Market Overview Overall OTT Service Subscriptions Number of OTT Service Subscriptions OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT Netflix, Amazon, and Hulu: OTT Service Subscriptions Major Subscription OTT Video Services Penetration of Premium Subscription OTT Video Services Top Sports Subscription OTT Video Services Subscription of Fitness OTT Services Core vMVPD Service Subscription vMVPD Service Subscription OTT Subscription by Age Groups Length of Subscription Subscription Length of OTT Services Subscription Length of Premium OTT Services Subscription Length of Sports OTT Services Subscription Length of vMVPD Services Factors Influencing OTT Service Subscription Drivers for Subscribing to OTT Services Drivers for Subscribing to OTT Services By Major OTT Services Method of Subscribing to OTT Service (2019 - 2020) Hoppers – A Segment of OTT Subscribers Attitudes Regarding OTT Services OTT Service Subscription Length: Non-Hoppers vs Hoppers Number of OTT Services Subscribed: Non-Hoppers vs Hoppers Number of OTT Services Cancelled: Non-Hoppers vs Hoppers Attitudes Regarding OTT Services: Non-Hoppers vs Hoppers Hoppers by OTT Services OTT Subscriber Churn Subscribers Cancelling OTT Service as a % of Current Subscriber Base Subscribers Cancelling Service as % of Subscriber Base Subscribers Cancelling Service as a % of Current Subscriber Base OTT Churn Triggers OTT Churn Triggers: Non-Hoppers vs Hoppers OTT Service Retention Options COVID-19 Impact COVID-19 Impact on Employment Status Consumer Concerns During COVID-19 Crisis New OTT Subscribers New OTT Subscribers by COVID-19 Impact on Employment Status New OTT Subscribers by Concern to Keep Household Entertained Hoppers by New OTT Service Subscribers Likelihood of Cancelling Online Video Services Due to Lack of New Content Likelihood of Cancelling OTT Service Due to Lack of Content by New OTT Service Subscribers Most Preferred Source to Watch New Movies Non-Hoppers vs Hoppers: Likelihood of Cancelling OTT Service Due to Lack of Content and New OTT Service Subscription Publish Date: 4Q 2020 Slides: 61 Authored By: Steve Nason - Research Director Keshav Jaiswal - Consumer Insights Analyst II Xiaofan Tan - Consumer Insights Analyst II John Barrett - Director of Consumer Analytics
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