Press Releases

New industry report addresses factors driving growth in ad-based online video

Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The research report Ad-Based OTT: Growth in FAST and AVOD Services explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer prefere ...read more

84% of property managers/owners intend to install internet-connected devices on at least one property in the next 12 months

Parks Associates today announced a new event, Smart Spaces: Apartments, Hospitality, and Community Living, with the inaugural session “Tech-Enabled Buildings: Driving Next-Gen Services” taking place virtually on November 17. In 2023, Smart Spaces will feature multiple virtual sessions and an in-person conference at the Hilton Granite in Dallas, Texas, o ...read more

Parks Associates will host Tech Innovation and New Partnerships virtually on Thursday, November 10, 11 am CT US, as part of the 26^th annual CONNECTIONS™: The Premier Connected Home Conference series. The firm reports that nearly 40% of US internet households now own some kind of security solution, creating many opportunities for new services in video verification and AI-powered monitoring. Parks Associates data estimates that between 2022 and 2024, more than 250 million networke ...read more

Personal safety a growing concern: Nine million US internet households report using smart tags

Parks Associates today released a new whitepaper, Leveraging Tech to Improve Safety and Security in Schools, highlighting insights on how schools can better respond to security threats by utilizing quick-acting access control and emergency response paired with communicated intel.

“Technology has an essential role in school security,” said Elizabeth Parks, President and CMO, Par ...read more

New whitepaper in partnership with Johnson Controls addresses support and pervasive wireless connectivity issues

Parks Associates today released the whitepaper Control the Network, Control the Costs: Solving the Wi-Fi Problem in Home Security, developed in partnership with Johnson Controls. New research from Parks Associates shows a growing demand for smart home products through security system providers, but technical challenges with Wi-Fi are pervasive. Fifty-one percent o ...read more

New whitepaper developed in partnership with RouteThis addresses impact of self-service tools on the user experience and provider support costs

Parks Associates’ latest consumer research reports over one-third of smart home device owners experienced technical difficulties in 2022. The firm’s new whitepaper, Self-Service Support: Improving Home Automation, developed in partnership with RouteThis, addresses support needs across the connected home at the network and device leve ...read more

Residential Security Tracker highlights current landscape of residential security market, including new trends and product announcements

Parks Associates’ most recent update of its Residential Security Tracker assesses the residential security market, offering insights on security players’ expansion into the MDU market and the latest trends and industry news. Consumer research featured in the Residential Security Tracker reveals that in Q2 2022, nearly 40% of US internet hou ...read more

New research highlights factors that could drive smart thermostat growth, including grid instability and rising energy costs

New research from Parks Associates shows that 13% of internet households have a smart thermostat. About one in four, equaling roughly 15 million households, report owning a Google Nest thermostat, while Honeywell and ecobee round out the top three brands in this product category. Parks Associates’ Smart Thermostat Market Assessment includes consumer da ...read more