Blog articles from 03/2022

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.  55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most...

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, March 31 with the virtual session Video Distribution Strategies from 11 AM to 1:30 PM CT. This session will address new video distribution strategies from a distribution perspective as consumer expectations of how, when, and where they can consume OTT video have changed. Prior to the session, Melissa de la Rama , Vice President, Distribution, WarnerMedia, provided insights on how HBO Max is...

Parks Associates’ research reveals that 20% of US broadband households report the COVID-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort. Energy management programs and smart energy solutions can deliver immediate cost benefits to consumers, but the energy industry has generally been unable to find solutions that trigger widespread engagement among their customer base. Utilities have tried different...

The pandemic has forever changed the trajectory of healthcare and specifically virtual care. Before the pandemic, forward-thinking care providers and health systems were trialing virtual care solutions that could bridge the facility to the home, seeking connected care models that work for their systems and patients. Yet, prior to 2020 — connected health to the home or in the home was at the periphery of healthcare. Parks Associates’ research reveals that as of April 2021, 66% of...

Parks Associates’ continues its ninth-annual Connected Health Summit: Consumer Engagement and Innovation  with the virtual session, Telehealth and Remote Monitoring: Health to Home , on Thursday, March 24, from 11:00 AM to 1:30 PM CT.  Iris Berman , Vice President, Telehealth Service,  Northwell Health will be featured for the interactive panel Telehealth Use and Growth at 11:15 AM CT, which addresses the shifts in the telehealth experience as the...

Parks Associates’ consumer surveys consistently find that “peace of mind” consistently ranks in the top three smart home benefits that most influence purchasing. Thirty-one percent of recent buyers report “peace of mind” as the top benefit influencing their purchases. Security service providers can build on consumers’ desire for this value and develop other offerings that address peace of mind. Released ahead of this week's ISC West , Parks Associates' new whitepaper...

Parks Associates hosted its first in-person event of the year. The internationally recognized market research firm’s 13th annual Smart Energy Summit: Engaging the Consumer focuses on the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. “Parks Associates consumer data reveals that consumers want better home energy insights than they currently get from...

  COVID-19 did inhibit security dealer sales greatly in 2020, but they have adapted quickly, developing remote tools and providing customer reassurances. Sales began to rebound in 2021 and smart home device sales increased significantly. While DIY installation options have helped expand the adoption of home security systems, security dealers still dominate the purchase channel. Parks Associates latest research shows the majority of broadband households continue to...