Blog articles from 07/2012

The Asia & Pacific region is poised to overtake North America this year in number of 4G/LTE subscribers, thanks to large gains in South Korea and Japan. A new report "Driving 4G Adoption: Global Mobile Innovation" finds Asia & Pacific will claim over 53% of all 4G/LTE subscribers by the end the year, helping push the total number of subscribers over 560 million globally by 2016. Fifteen carriers in Asia & Pacific now have live LTE services, with affordable...

Jennifer Kent , Research Analyst, Parks Associates, will present new digital health research at the 4th Annual mHealth World Congress event Thursday, July 26, in the keynote panel discussion “Consumer Trends – What Mobile Technologies Will Prevail and Why?” in Boston from 9:15-10:15 a.m. This session analyzes the results from consumer surveys that probe the impact of mobile on health and wellness behaviors. Parks Associates' research shows consumer interest in mobile...

On July 26th, Parks Associates Research Analyst,  Pietro Macchiarella , will host a webcast, focusing on how current consumer consumption is changing the distribution of entertainment Changing consumer habits are forcing the entertainment industry to shift to digital distribution for movies, music, books, and games. This webcast discusses consumer consumption of entertainment, the role of social media, and trends affecting the way online entertainment is consumed and monetized....

Find out more with Parks Associates' Choosing Content: Video Viewing research. The project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, on what platforms to access their content, and how much (if any) to pay. This reseach aims to discover which options consumers consider first when looking for content,...

Understanding what customers value, especially when they are in the unique environment of a social platform, is a critical first step toward building a Social CRM strategy. Getting closer to customers is a top priority for CEOs. Today’s businesses are fervently building social media programs to do just this. But are customers as enthusiastic? To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’...

The Kindle Fire uses the same in-pane switching as the iPad, a 1024x600, which is a large enough screen for most home automations system. The device is heavy for its size at 14.6oz, and having dual-core CPUs clocked at 1GHz, the CPU is speedy enough for most applications. Most home automation plug-ins store very little content locally, so 8GB of storage is more than adequate and support for all current Wi-Fi standards means it’ll connect to virtually anything. The default Android project...

Windstream recently announced the launch of Merge , a new high-speed Internet and streaming entertainment service. According to an article from  Yahoo! Finance , Merge will allow consumers to customize their entertainment experience with high-speed access to their specific programming choices from the Internet directly to their television. For more information, click here .

Content discovery, whether for linear TV, VOD or other OTT content, is a very hot button topic among operators looking to maximize the incremental revenue they can earn from broad subscriber adoption of the products. But the problem, as anyone who regularly scrolls through the less-than enthralling gridlocked EPGs many operators still use, is that, well, it’s a hassle. One-line descriptions, a hackneyed paragraph of information and a couple of cast members and, if you’re lucky, a brief...