Blog articles from 07/2016

The practical applications of socially influencing systems have been frequently applied and measured across industries and likely will dramatically change how individuals approach their own health behaviors and influence those of others. Parks Associates and higi will address the impact of social influence on connected health during a research workshop at Connected Health Summit: Engaging Consumers on Tuesday, August 30 at 3 p.m. in San Diego. The pre-conference research...

Parks Associates will address key issues in the connected health industry during a research workshop at Connected Health Summit: Engaging Consumers , on Tuesday, August 30 from 1-5 p.m. at the Omni Hotel in San Diego.    The workshop, Addressing Consumer Needs in the Connected Health Market, will highlight new consumer research by Parks Associates, including details on the firm’s advanced segmentation and strategies to leverage this information to develop and deploy...

Protecting customer information is not just about protecting the customer but also protecting the operators’ investments in video analytics data. Any security breach reduces customer trust in their video service provider and reduces the trust of vendors, partners, and advertisers in the ability of an operator to provide valuable analytics information and insight. Join Parks Associates and Verimatrix on Tuesday, July 19 for a complimentary one-hour industry webinar  examining...

Nintendo has garnered a lot of attention over the past week, not just because of app downloads, but also in revenue gained from storefront businesses looking to lure customers by luring Pokemon. Restaurants around the world are turning into Pokemon gyms, and paying on a cost per visit basis, meaning that Nintendo's profits are dependent on heavy foot traffic above all. However, once enthusiasm wanes, Pokemon Go becomes about gameplay, and in that respect, it is not unique. Pokemon...

Not too surprisingly, securing one’s home is a higher priority for those who own compared to those who rent. Recent Parks Associates research found that nearly 25% of U.S. broadband households have a working and active security system, and that homeowners are far more likely to have security systems than renters. Today, 64% of U.S. broadband households own their own homes—among the 25% of broadband households who have a working security system, over 80% own their own home. Only 15%...

Research from Parks Associates shows signs of rising consumerism in the healthcare markets, with one-third of U.S. broadband households owning and using at least one connected health or wellness device. The research firm reveals that 40-45% of consumers with a chronic condition have used at least one health app. Parks Associates will present topline research findings from its Connected Health Tracker Service on Thursday, July 28, during a complimentary digital health webcast....

Connected wearables are flourishing in almost every health and wellness category. According to Parks Associates, 33% of U.S. broadband households now own at least one connected health device—such as a digital fitness tracker, networked weight scale, connected treadmill, or blood pressure meter—an increase from just under 25% in 2014. With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward....

The BroadbandTV Event , co-located with the FTTH Connect, was where Tier two and three providers of fiber broadband internet service came to learn about content. I was privileged enough to moderate a panel on the Evolution of OTT with Robert Saunders (President & co-founder of Skitter TV) , Chris Lavin (CTO of ONE CONNXT), and Chris Beatson (CTO of NeoNova Networks). Millennials are always brought up in any discussion about over-the-top video services, and...