"OTT" articles

Netflix announced on Monday that they had attained one million subscribers in the UK and Ireland , only 7 months after launching in the region. The company boasts that this rapid expansion is four times faster than Twitter managed to accomplish globally and twice as fast as Facebook and Four-square. They have also surpassed LOVEFiLM , which has been operating in the region since 2004, in every streaming-related metric. Netflix credits their success in the region to factors,...

By Brett L. Sappington, Director of Research On Thursday, The Wall Street Journal published an article reporting rumors that Apple was in discussions with pay-TV providers about the possibility of an Apple-branded set-top box (STB) that would carry live and on-demand content. According to the article, Apple proposed to provide the hardware and have pay-TV providers deliver the linear and on-demand content. For Apple, which has made a strong business by leveraging content to...

Written by Patrice Samuels, Research Analyst BskyB launched its new service “Now TV” last week and is now positioned to provide virtual MSO services in the U.K. The new service consists of a “Sky Movies Pass” offering that gives users access to 600 films and 11 channels for £15 and a "pay & play" option that allows access to 1000 single movie titles for 99p - £3.49 per film. The service is currently available on PCs, Macs and selected Android smartphones; it...

Europe had over 155 million broadband households at the end of 2011, representing over 30% of broadband households worldwide. Service providers throughout Europe are looking to add value to broadband services in order to increase revenues and extend their subscriber relationships. Top options include video, home management, and tech support services, but finding the correct service combinations and attracting consumers have been challenges. For example, usage and awareness of TV...

Find out more with Parks Associates' Choosing Content: Video Viewing research. The project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, on what platforms to access their content, and how much (if any) to pay. This reseach aims to discover which options consumers consider first when looking for...

Written by Patrice Samuels, Research Analyst Pay-TV operators are all too familiar with the cord shaving and cord cutting phenomena that had their subscribers migrating to online video services like Netflix and Hulu. While the largest pay-TV provider Comcast lost more than 37,000 subscribers in the first quarter of 2012, Netflix’s gain of approximately 1.7 million subscribers over the same period made the company the leading subscription video service in the U.S., in terms of...

Written by Brett L. Sappington, Director of Research While content brinksmanship between pay-TV carriers and content owners over carriage fees is nothing new. The recent conflicts between DISH and AMC and between DirecTV and Viacom  appear to have taken the face-off to new heights...though perhaps new "depths" might be a more accurate statement from a consumer perspective. The networks maintain that their current approach to channel carriage fees is good for...

Don't miss this chance to hear the panel of network service providers (NSP) market professionals providing insight into into the opportunities & challenges with OTT service integration. Download the presentation and audio recording of the webcast: OTT Services: Moving from Integration to Revenues previously hosted by Parks Associates and Technicolor on June 14th. Listen how value-added services increase subscriber satisfaction and contribute to the bottom...