"OTT" articles
New whitepapers released examining trends in digital gaming, mobile payment, getting over-the-top video right, and data-driven video discovery evolution.
The Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games whitepaper examines the impact of this increase in the number of gamers and new monetization options created by mobile gaming.
Mobile Payment - Stepping into Uncharted Territory whitepaper looks at the disruptive force of mobile payments and emerging...
Parks Associates reports are invaluable for strategic planning, competitive intelligence, and market insight.
Industry Reports:
Broadband Services: Global Outlook (Third Edition) - North America - This report analyzes service adoption, provider activities, regulatory issues, technologies, and trends for the North American consumer broadband market.
Monetization of Multiscreen Video: Content Owner Strategies - This report evaluates the revenue strategies of the U.S....
Of all global markets, Latin America is the fastest growing market for pay-TV services, increasing by 18% between 2010 and 2011. Fueled by growing economies and foreign investment (particularly from Western Europe), Latin America is a hotbed for television delivery systems and services. OTT services are also popping up across the landscape to take advantage of the growth potential. As operators in Latin America invest in new technologies, expect to see advanced TV features emerge that...
Consumer viewership of online video dramatically increased in the past few years, and this trend will continue in 2012. Nearly 70% of U.S. broadband households viewed online video on their PCs at least monthly in 2011, compared to 38% in 2006. Netflix recently announced that its members around the world viewed more than 2 billion hours of content in Q4 2011 alone. Consumers acquired an increasing number of platforms they can use to watch digital video. Throughout the course of 2012,...
LTE North America , the region’s meeting place for LTE, is taking place this week in Dallas, and is bigger and better than ever before, presenting you with a unique opportunity to learn from 150+ speakers at THE LTE event of the year!
Harry Wang, Director, Health & Mobile Product Research, Parks Associates is chairing Track C on the ‘LTE Device Ecosystem & Subscriber Management’ on Tuesday, November 8th at the LTE North America Conference. Harry Wang is...
Parks Associates is supporting the 10th annual TelcoTV 2011 this week (Oct 25-27) in New Orleans, Louisiana.
Brett Sappington , Director of Research, Parks Associates is speaking on the session "Going Hybrid: Merging OTT with TV Everywhere and Licensed Content" on October 25 from 1:45 PM - 2:45 PM. While consumers want a wide choice of content, the key challenge for service providers is to deliver a unified content user experience across all...
The digital revolution is changing the way people view traditional television shows and Internet video by evolving how programs are delivered to consumers. The revolution is also changing how shows are made and who makes them. Netflix Inc. , for example is about to produce its first original show, and Google Inc.'s YouTube is getting ready to launch a series of channels to host programs. Diablo Cody is hosting a new talk show that began as a home video posted on YouTube, and is now...
Harry Wang , Director of Health and Mobile Product Research at Parks Associates shares his thoughts on new telecom services that capitalize on broadband connectivity. Harry believes that telcos do have several opportunities to diversify into new markets.
1. Telco App Stores
These would enable telcos to distribute content across mutliple end user platforms. Wholesale Application Community (WAC) – a global mobile carriers’ initiative to offer app purchases no matter what...
