"streaming" articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss new trends in the video and connected entertainment industries, as well as share insight into consumer behaviors, in-depth research on OTT services and strategies for building successful video services.  The July 21 featured keynote speaker is Robert Gelick ,  Chief Product Officer,...

This is an excerpt from Parks Associates OTT Video Market Tracker, a monthly and quarterly research publication covering the N. American OTT Service Market. This month, Apple and Major League Soccer (MLS) announced a deal making Apple the exclusive streaming home for every single live MLS match, starting in 2023 through 2032. The deal is a major marker in sports history. It is the first time that a major sports league has given fans access to all of its content on one single...

On June 23, VIZIO Smart TVs now allow viewers to watch videos from TikTok creators directly on the television. The TikTok videos will rotate in a carousel on the VIZIO homepage and VIZIO TV owners will be able to discover content from TikTok producers and subjects right from the smart TV home screen, without the need to sign in or download an additional app. The Parks Associates entertainment team spoke with Katherine Pond, Vice President of Business Development at VIZIO about the...

  Historically, live sports programming has driven viewership and ratings for linear networks. Live sports programming continues to migrate online as more sports media rights become available. Numerous streaming providers continue to outbid one another for the coveted sports media rights. Sports consumers do not want to miss "water cooler" moments with their favorite sports teams. Live programming has been viewed by 78% of sports streaming subscribers. Even if news is...

Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...

  With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent user interfaces across platforms and limited entertainment consumption time available, today’s video viewers are increasingly looking for a more simple experience. A Parks Associates study of  Home Service Bundles: OTT as a Value-Added Service , reveals that 59% of OTT...

After email and video communications, cloud storage services are the next most common tool used by remote workforces. These solutions enhance collaboration beyond traditional, thread-based file exchange capabilities, adding centralized data backup, coordinated sharing among teams, and version control history for concurrent editing. As with videoconferencing, platforms like Apple iCloud, Dropbox, and Microsoft OneDrive were already familiar to most remote workers pre-pandemic, having...

  During the first quarter of 2022, Netflix recorded a net loss of 200,000 subscribers to its streaming service for the first time in over a decade; however, Netflix remains the leader in SVOD services. According to Parks Associates OTT Tracker data, Netflix maintains an estimated 67 million customers in the United States. Netflix executives claim to have 222 million paying subscribers worldwide, but estimate an additional 100 million using a shared password to gain...