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The Bottom Line
1.0 Notes on Methodology
1.1 Consumer Data
1.2 Definitions
2.0 Definition and Role of the Media Server
2.1 Media Server-Portable Device Interaction
3.0 Drivers for the Media Server
3.1 Consumer Factors
3.1.1 Media Centralization Becoming the Norm
3.1.2 Backup as a Simple But Effective Driver for Media Centralization
3.1.3 Increased Use and Interaction with Both High-Value and User-Generated Content
3.2 Business Factors
3.2.1 Delivering Customer Satisfaction and Increasing Revenues
3.2.2 Media Servers as a Complement to High-end Installations
3.3 Building the Media Server becomes Easier and More Cost Effective
3.3.1 Hard Disk Drives
3.3.2 System-on-a-Chip Solutions
3.3.3 Home Networking Technologies Have Improved
3.3.4 Software/Middleware Solutions
Allegro
Blue Peach
BridgeCo
Digion
Mediabolic
Syabas
TwonkyVision
3.4 Industry-led Efforts to Create Connected Product Ecosystems
4.0 Consumer Interest in Media Centralization
4.1 Demand for Storage
4.2 Consumer Interest in Media Centralization – Content and Form Factors
4.2.1 Multiroom…What? Which Content Drives Media Centralization and Networking Needs?
4.2.2 Demand for Both In-home and External Access to Centralized Content
4.2.3 Form Factor Preferences
5.0 Identifying Media Server Form Factors
5.1 NAS Media Servers
5.2 Set-top Media Servers
5.3 Multimedia PCs
5.4 High-end Media Servers
6.0 Market Forecasts
6.1 NAS Media Servers
6.2 Multimedia PCs
6.3 Set-top Media Servers
6.4 High-end Media Servers
Resource Book
Section I: Identifying Consumer Targets for Media Server Acquisition
An Overview of Parks Associates’ Segmentation
Product and Services Adoption, by Tier
Basic Demographic Markers of the Tiers
Attitudes toward Technology
Product Adoption among Adoption Tiers
Product Use
Purchase Intentions among Adoption Tiers
Service Subscriptions among Adoption Tiers
Computer Hardware and Software
Computer Habits
Section II: Adoption Tiers and Media Servers
Section III: Adoption Tiers and the PC’s Role as an Entertainment Platform
Home Computer Use Cases of Interest
Music Applications
Video Applications
PC Gaming Applications
Digital Photography Applications
Home Movie Applications
Research/Education Applications
Section IV: Adoption Tiers and PVR/DVR Ownership & Use
Section V: Adoption Tiers and Communications & Entertainment Services
Section VI: Company/Product Profiles
NAS Media Server Chipsets
Agere Systems Inc.
Broadcom Corp.
Freescale Semiconductor Inc.
Infrant Technologies Inc.
Marvell
PMC-Sierra
StorLink
NAS Media Servers
Axentra Corp.
Buffalo Technology
Freecom Technologies
Infrant Technologies Inc.
Iomega Corp.
Maxtor Corp.
Multimedia PCs
Media Center PCs
ViiV™ PCs
Set-top Media Servers
Motorola Inc.
Scientific-Atlantic (Cisco Systems Inc.)
Pace Micro Technology PLC
ReplayTV®
TiVo® Inc.
High-end Media Servers
AMX
Arrakis
Axonix
Control4
Dedicated Devices
ELAN Home Systems
ESCIENT
HomeLogic
Imerge
Integra
Kaleidescape
Linn
McIntosh
Momitsu
ReQuest
Russound
Xabler
Xperinet
Yahouse
Yamaha
The Bottom Line
Industry Definitions of the Media Server
Media Servers and Primary Suppliers
Recent “DVR-to-Go” Announcements
Sling Media Overview: Content Mobility
Sprint-Cable MSO Joint Venture
What Types of Digital Content are Stored on Home Computers/Other Hard Drives?
Growth of Household Penetration: Digital Cameras and Portable MP3 Players
Growth of TiVo Subscribers
Apple® Computer iPod® Shipments: 2003-2005
How are Internet Users Backing up Documents and Content?
Likelihood of Purchasing Networked Storage
Paid Users of Internet Content Services: Percentage of All Internet Users
IP Video Delivery: Players and the Role of the Server
2Wire Inc. MediaPortal™
Annual Fee-based Downloads: Music and Video Content
What do TV Subscribers Pay Per Month?
Percentage of Digital Cable Subscribers Using Premium VoD
Number of Media Servers Sold Per Dealer
Estimated Unit Sales of High-end Media Servers
Estimated End-user Revenues for High-end Media Servers
Top-selling Media Servers in the Installing Dealer Channel
Unit Shipments of Consumer Electronics Hard Drives for Seagate
Bill of Materials for Different External Hard Drive Solutions
System-on-a-Chip Solutions for Networked Storage
Data Network Growth: 2005-2010
Overview of Wired Backbone Solutions
Middleware Solutions for Networked PC and CE Platforms
DLNA Promoter Companies
OpenCable™ Definitions
OCAP Announcements from the MSOs
OCAP™ Product Announcements
Penetration of Digital Entertainment Devices
Percentage of Internet and Networked Households with Digital Content Stored on PCs/Hard-Drive Devices
For What Type of Content is a Media Server Most Useful?
Global Opportunities for Centralized and Streamed Audio: A Potential Size
Audio Equipment Used by Consumers
How Do Consumers Rate the Audio Quality from Different Products?
Orb Networks Inc. User Data
Market Demand: “Place-shifted” Content
Users of “Outside/In” Products and Services
Top Choices for Media Server Form Factors
Strengths and Weakness of Different Media Server Platforms
Examples of NAS Media Servers
Set-top Box Strategies
Quarterly DVR Shipments/Subscriber Additions
Examples of Set-top Media Servers
Microsoft Windows® XP Media Center Edition Highlights
Sales of Media Center Edition Licenses
Examples of Multimedia PCs
Paying Consumers to Online Content
Examples of High-end Media Servers
Annual Sales: NAS Media Servers
Annual End-user Revenues: NAS Media Servers
Annual Sales: Multimedia PCs (Chart)
Annual Sales: Multimedia PCs (Table)
Annual-end User Revenues: Multimedia PCs
Households with Set-top Media Servers
Set-top Media Servers and Clients Deployed
Annual Sales: High-end Servers (Chart)
Annual Sales: High-end Servers (Table)
Annual End-user Revenues: High-end Media Servers
Resource Book
Adoption Tier Scoring
Breakdown of all U.S. Households: Adoption Tiers
Activity Scoring by Adoption Tier
Tale of Two Homes: Early Adopters
Tale of Two Homes: Laggards
Five Tiers: Expenditure on Services
Adoption Tiers and Demographics
Adoption Tier Demographic Profile
Five Tiers: Attitudes Toward Technology
Adoption of Technology Products, by Tier
Adoption Curve Trend Line Slope, Upper-Half
Adoption Curve Trend Line Slope, Lower-Half
Five Tiers: TV Usage
Digital Camcorder Usage
Purchase Intention Curve Trend Line Slope, Upper-Half
Purchase Intention Curve Trend Line Slope, Lower-Half
Cable vs. DSL Access, by Tier
Five Tiers: Pay-TV Subscriptions
Five Tiers: Appeal of New Features for the TV
Preferred Bundled Service Provider
Willingness to Switch to a Telco
Five Tiers: Expected Monthly Discount on a Bundled Package
Internet/Computer Activity Usage Curve Trend Line Slope, Upper Half
Internet/Computer Activity Usage Curve Trend Line Slope, Lower Half
Adoption Tier Computer/Internet Usage
Five Tiers: High Purchase Intention for a Media Server at Various Price Points
Five Tiers: Low Purchase Intention for a Media Server at Various Price Points
Five Tiers: Choice of Media for a “Centralized Media Server”- I
Five Tiers: Choice of Media for a “Centralized Media Server”- II
Devices that can be Media Servers
Devices that can be Media Servers
Devices that can be Media Servers: A cable set-top box with storage
Devices that can be Media Servers: A satellite TV receiver with storage
Devices that can be Media Servers: A stand-alone “media receiver” with storage that sits by a TV
Devices that can be Media Servers: A stand-alone “media receiver” with storage that sits by a stereo or audio receiver
Devices that can be Media Servers: A dedicated audio system with storage
Devices that can be Media Servers: A game console with storage
Devices that can be Media Servers: A home computer
Devices that can be Media Servers: A mobile phone
Devices that can be Media Servers: A portable music device with storage
Devices that can be Media Servers: A portable multimedia device with storage
Five Tiers: Desktop Co-located with Primary Entertainment Equipment
Five Tiers: Awareness of “Media Center PC” or “Entertainment PC”
Five Tiers: Interest in Buying a Digital Media Adapter
Five Tiers: Preference for Media Adapter Applications
Computer/Internet Usage: Music Usage Curve Trend Line Slope
Five Tiers: Download Music Files
Five Tiers: Use P2P
Five Tiers: Use Fee-based Music Service
Five Tiers: Stream Music
Five Tiers: Play Music Stored on Hard Drive
Five Tiers: Create Music using Performance/Recording Software
Five Tiers: Rip/Copy Music CDs
Five Tiers: Create Music Playlists
Five Tiers: Burn Music CDs
Computer/Internet Usage: Video Usage Trend Line Slope
Five Tiers: Play DVD Movies on a Home Computer
Five Tiers: Rip/Copy DVDs
Five Tiers: Download Video
Five Tiers: Watch Streaming Video
Five Tiers: Watch Television Programs on a Home Computer
Five Tiers: Watch Computer Programs in High-Definition on a Home Computer
Five Tiers: Record Television Program on a Home Computer
Type of Internet Video I
Type of Internet Video II
Type of Internet Video III
Computer/Internet Usage: Gaming Curve Trend Line Slope
Five Tiers: Play Computer Games (not online)
Five Tiers: Download Online Games
Five Tiers: Play Online Games on a Home Computer
Five Tiers: Play Online Games using a Game Console
Computer/Internet Usage: Digital Photographs Usage Curve Trend Line Slope
Five Tiers: Edit Digital Photos
Five Tiers: Create Slide Show of Digital Photos
Five Tiers: Burn CDs/DVDs of Photos
Computer/Internet Usage: Home Movie Usage Trend Line Slope
Five Tiers: Download/Edit Home Movies from a Digital Camcorder
Five Tiers: Burn CDs/DVDs of Home Movies
Computer/Internet Usage: Research/Education Curve Trend Line Slope
Five Tiers: Education/Homework Purposes
Five Tiers: Information Gathering or Reference
Five Tiers: Genealogy Research
Five Tiers: Write Letters, Create Cards/Calendars, etc.
Adoption of DVRs/PVRs, by Tier
DVR/PVR Purchase Intentions, by Tier
Benefits of PVR/DVR
Benefits of PVR/DVR: The ability to watch TV programs on my/our schedule
Benefits of PVR/DVR: The ability to pause live TV
Benefits of PVR/DVR: The ability to fast-forward through/skip commercials
Benefits of PVR/DVR: The ability to store TV programs as long as I want
Benefits of PVR/DVR: Ability to transfer stored TV programs to a DVD or VCR
Benefits of PVR/DVR: I don’t find PVR/DVR useful at all
PVR/DVR Service: Comfort with Tracking of Television Viewing Habits
PVR/DVR Service: Comfort with “Pop-up” Ads on TV
Five Tiers: Expenditure on Services
Interest in Different Types of Content for an Internet Video Download Service- I
Interest in Different Types of Content for an Internet Video Download Service- II
Agere Systems’ NAS Chipset
Broadcom’s NAS Chipsets
Freescale’s NAS Chipset
Infrant’s NAS Chipsets
Marvell’s NAS Chipsets
PMC-Sierra’s NAS Chipsets
Storlink’s NAS Chipsets
Axentra NAS Platform
Buffalo Technology NAS Platforms
Freecom NAS
Infrant NAS Media Servers
Iomega NAS Media Servers
Maxtor NAS Media Servers
Media Center PC Form Factors
Motorola Whole-house DVR Solutions
Scientific-Atlanta Multi-room DVR Solutions
Pace Micro Set-top Server
ReplayTV® Networked DVRs
TiVo® Series2™
AMX Media Server Products
Arrakis Systems Media Server Products
Axonix Corporation Media Server Products
Control4 Media Server Products
Dedicated Devices Media Server Products
Elan Home Systems Media Server Products
ESCIENT Media Server Products
Homelogic Media Server Products
Imerge Media Server Products
Integra Media Server Products
Kaleidescape Media Server Products
Linn Media Server Products
McIntosh Media Server Products
Momitsu Media Server Products
ReQuest Media Server Products
Russound Media Server Products
Xabler Media Server Products
Xperinet Media Server Products
Yahouse Media Server Products
Yamaha Media Server Products
Publish Date: 2Q 2006
Pages: 185
Authored By:
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Executive Editor: Tricia Parks
Published by Parks Associates
© May 2006 Parks Associates
Dallas, Texas 75230
All rights reserved. No part of this book may be reproduced,
in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
