Download Table of Contents (PDF)
The Bottom Line
1.0 Notes on Methodology
1.1 Consumer Data
1.2 Definitions
2.0 Overview
3.0 Technologies & Spectrum
3.1 Mobile Operator Solutions
3.1.1 Broadcast vs. Unicast
3.1.2 Satellite vs. Terrestrial Technology
3.1.3 Spectrum Availability
3.1.4 Chipset Convergence & Roaming
3.2 Consumer Solutions
3.3 Pay-TV Provider Solutions
3.4 Wildcard Solutions
4.0 Consumer Analysis of Mobile TV
4.1 Mobile TV Users
4.2 Mobile TV Intenders
4.2.1 Profiles of Mobile TV Intenders
4.2.2 Demand-side Analysis of Mobile TV
5.0 Mobile Operator Deployments & Trials
5.1 The Deployment Dilemma
5.2 The Technology Horse Race
5.3 North America
5.3.1 MediaFLO (U.S.)
5.3.2 Sprint-Nextel (U.S.)
5.3.3 Modeo (U.S.)
5.3.4 Hiwire (U.S.)
5.4 Europe
5.4.1 DVB-H Trials
5.4.2 Mobiles Fernsehen Deutschland (Germany)
5.4.3 BT Movio (U.K.)
5.4.4 Mediaset (Italy)
5.4.5 3 Italia (Italy)
5.5 Asia
5.5.1 Terrestrial DMB Services (South Korea)
5.5.2 TU Media (South Korea)
5.5.3 OneSeg (Japan)
6.0 Implications & Forecasts
6.1 Revenues & Revenue Models
6.2 The Mobile Entertainment Free-For-All
6.3 The Viewing Experience
6.4 Disruptive Technologies & Disruptive Distribution
6.5 Forecasts
Resource Book
Section I: Mobile TV Users
Section II: Incidence of Mobile Phone TV Intenders
Section III: Profile of Mobile TV Intenders
Section IV: Analysis of Mobile TV Intender Population
Handset Features Desired by Mobile TV Intenders
Mobile TV Content Preferences
Mobile TV High Intender Population – Additional Information
Section V: Company Profiles
3 Italia
Aloha Partners (Hiwire)
Bluestreak Network
Cingular Wireless
Crown Castle International Corp.
IP Wireless
Mediaset
MobiTV, Inc.
Motorola Inc.
Nokia Corporation
Orange
Orb Networks, Inc.
Pace Micro Technology
Qualcomm
Sling Media Inc.
Sony
Sprint Nextel Corp.
Texas Instruments
TiVo Inc.
TU Media
Verizon Wireless
Vodafone
The Bottom Line
Mobile Operator Solutions
Spectrum Availability
Mobile TV Chipsets & Chip Makers
Consumer Solutions
Pay-TV Solutions & Ventures
Wildcard Solutions
Mobile TV Intenders
Most Appealing Mobile TV Content
Most Important Functions and Features of a Portable or Mobile Device
Mobile TV Intenders: Behavior-graphic Details
Unicast Mobile TV Services in the United States
European DVB-H Trials
U.S. Mobile TV Forecast (2005-2010)
Resource Book
Current Mobile TV Usage
Mobile TV High Intender Incidence
Mobile TV Intender Incidence by Psychographics
Mobile TV Intender Incidence by Age Groups
Mobile TV Intender Incidence by Marital Status
Mobile TV Intender Incidence by Education
Mobile TV Intender Incidence by Gender
Mobile TV Intender Incidence by Income
Mobile TV Intender Incidence by Number of Adults in Household
Mobile TV Intender Incidence by Individuals Younger than 18
Mobile TV Intender Incidence by Number of Teens in Household
Mobile TV Intender Incidence by Type of Home
Mobile TV Intender Incidence by Home Ownership
Psychographics of Mobile TV Intenders
Mobile TV Intenders by Gender
Mobile TV Intenders by Age
Mobile TV Intenders by Marital Status
Mobile TV Intenders by Education
Mobile TV Intenders by Income
Mobile TV Intenders by Number of Adults in Household
Mobile TV Intenders by Number of Individuals Younger than 18 in Household
Mobile TV Intenders by Number of Teens in Household
Mobile TV Intenders by Type of Home
Mobile TV Intenders by Home Ownership
Important Multimedia Functionalities on a Mobile Handset
Most Important Portable Device Functions
Important Multimedia Functionalities on a Mobile Handset
Important Multimedia Functionalities on a Mobile Handset
Most Appealing Mobile TV Content
Top 10 Mobile TV Content Preferences by Teens
Length of Mobile TV Content
Additional Information on Mobile TV
Most Appealing Mobile TV Content by Gender
Mobile Phone Subscribers by Service Providers
Brand of Current Mobile Phone
Average Monthly Expenditure on Mobile Phone Service
Replace/Upgrade Mobile Phone
Alternate Service Providers
Interest in Mobile Broadband Wireless Platform
Publish Date: 3Q 2006
Pages: 121
Authored By:
John Barrett - Director of Consumer Analytics
Executive Editor: Tricia Parks
Published by Parks Associates
© August 2006 Parks Associates
Dallas, Texas 75230
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.