This 360 View analyzes consumers’ adoption and usage of mobile devices, services, and apps. Mobile computing devices, from smartphones to tablets to wearables, are one of the fastest growing and most innovative marketplaces. The shift from voice to data and from desktop browsers to mobile apps has reshaped consumer consumption habits of media, information, and services. This consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how mobile data usage will evolve between cellular data and Wi-Fi usage. It includes consumer research on topics including:
Download the Table of Contents Publish Date: 3Q 2016 Slides: 116 Authored By: Harry Wang - Senior Director of Research Yilan Jiang - Senior Director of Consumer Analytics Kristen Hanich - Director of Research Katherine Li - Data Analyst David Mitchel - Research Analyst
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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