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Consumer Research
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Download Table of Contents (PDF) Survey Methodology and Definitions Key Terms and Definitions Executive Summary Industry Insight Adoption of Streaming Video Products Primary Streaming Video Device Platform Primary Streaming Video Products Weekly Hours Performing Activities on Primary Streaming Video Device Future Purchase Intention of Streaming Video Products (2015 - 2021) Overview of the Streaming Video Device Market Adoption of Streaming Video Products Adoption of Top Connected Entertainment Platforms Primary Streaming Video Device Platform Impact of Ecosystem on Platform Adoption by Smartphone OS Impact of Ecosystem on Platform Adoption by Smart Speaker/Smart Display Brands Top Streaming Platforms Adoption by Age Top Streaming Platforms Adoption by Income Primary Streaming Video Products Most-used Streaming Video Products: Owners vs US BB HHs Primary Streaming Video Device Platform Among Brand Users Primary Streaming Video Product Representation by Hardware Type and Streaming Platform Perceptions of Streaming Media Players vs Smart TVs Feature Preferences and Voice Control Features Preferred for Smart TVs over SMPs Features Preferred for SMPs over Smart TVs Features Preferred for SMPs over Smart TVs by SMP Brands Features Preferred for Smart TVs over SMPs by TV Platforms Video Communication on TVs Video Communication Using TV by Demographics Use of Voice Control for Entertainment by Primary Streaming Video Products Reasons for Not Using Voice Control by Selected Streaming Video Products Performance of Voice Control Task by Selected Streaming Video Products Consumer Purchasing Behaviors and Intentions for Select Product Categories Streaming Video Products Purchased in the Last 12 Months (2015-2021) Future Purchase Intention of Streaming Video Products (2015 - 2021) Brand of Smart TV Purchased Brand of Smart TV Considered Brand of Streaming Media Player Purchased Brand of Streaming Media Player Considered Brand of Gaming Console Considered Brand of Gaming Console Purchased Importance of Product Features When Purchasing Importance of Tested Features When Buying Future TV by Age Groups (Q3/20) Importance of Tested Features When Buying Future TV by Income (Q3/20) Importance of Tested Features When Buying Future SMP by Age Group (Q3/20) Importance of Tested Features When Buying Future SMP by Income (Q3/20) Importance of Tested Features When Buying Future Gaming Console by Age Group (Q3/20) Importance of Tested Features When Buying Future Gaming Console by Income (Q3/20) Impact of Streaming Video Product Adoption on Service Usage and Subscription Top 9 Apps Used on a Big Screen Apps Used on a Big Screen, Cont. Weekly Hours Performing Activities on Primary Streaming Video Device Weekly Hours Performing Activities on Top Streaming Platform Weekly Hours Gaming Hours Spent by Device Subscription to Video Service via Primary Streaming Video Device Subscription to Video Service via Primarily Used Platform Appeal of Game Subscription Service by Device Owners (Q3/20) Appendix Defining Heads of Broadband Households Reading Parks Associates Charts Publish Date: 4Q 2021 Slides: 60 Authored By: Paul Erickson - Director of Research Xiaofan Tan - Consumer Insights Analyst II Yilan Jiang - Senior Director of Consumer Analytics Sharon Jiang - Consumer Insights Analyst II
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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