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According to Jayant Dasari, research analyst at Parks Associates, most of the U.S. broadband households use online video to catch up on their TV viewing. Almost 36 percent of the viewers who pay for Internet video content have increased consumption of primetime television. A market research and consulting firm, Parks Associates studies home networks, digital entertainment, wireless connectivity, broadband and internet services.

Jayant Dasari, the author of the report also adds ...read more

According to Parks Associates, broadband has indeed transformed video viewing habits in western Europe, where more than 30 percent of broadband households have watched a film or TV program online in the past six months. Yet, according to the firm, for all the countries surveyed – the United Kingdom, Germany, Spain, Italy, and France – more than 80 percent of broadband households prefer a more traditional option for viewing video, including going to a theater or watching a DVD. Ma ...read more

Market research and consulting company Parks Associates recently released a new report, ‘Social Media & User-Generated Content,’ which found social networking on television will soon be a trend that helps increase U.S. advertising spending in social media to almost $3 billion by 2013.

"For younger consumers in particular, their appetite for social experiences don't end on the computer screen but are enhanced via their access on TVs and mobile phones," said Kurt Scherf, vice pr ...read more

Research firm Parks Associates has indicated in its new white paper, “From Boob Tube to YouTube: Consumers and TV,” that more than 33 percent of U.S. broadband households are showing a strong interest in Web-enhanced features such as widgets for connected TVs and set-top-boxes (STBs).

The report also indicates that nearly 50 percent of U.S. viewers are interested in premium Web content such as video-on-demand (VoD) libraries, including TV shows and movies, through a connected ...read more

According to Parks Associates, broadband has indeed transformed video viewing habits in Western Europe, where more than 30 percent of broadband households have watched a film or TV program online in the past six months. Yet, according to the firm, for all the countries surveyed – the United Kingdom, Germany, Spain, Italy, and France – more than 80 percent of broadband households prefer a more traditional option for viewing video, including going to a theater or watching a DVD. Ma ...read more

A recent report from Parks Associates indicates that providers of personal health technologies such as health monitoring devices and personal health records (PHR) can generate over $460 million in revenue in 2013 by targeting the disease management (DM) industry.

Parks Associates is a market research and consulting company specializing in emerging consumer technology products and services. Their latest report titled “Disease Management Industry and High-Tech Adoption” says tha ...read more

Parks Associates recently released a report titled “Fixed-Mobile Convergence (News - Alert): Consumers and Business Models,” which examines the current state of 3G deployments across the world. The report calls for the number of 3G subscribers in the world to exceed 2.5 billion by the year 2013. Asia alone is expected to have more than 1 billion customers.

According to the report, the increase will lead to the development of fixed-mobile convergence solutions. This will in tur ...read more

Following successful negotiations, Sky and Virgin Media reportedly have agreed two new channel carriage deals that will run concurrently until 12 June 2011.

This deal comes at a critical time, as one report “TV 2.0: The Consumer Perspective” by Parks Associates, expects cable TV providers likely will lose significant numbers of customers to satellite TV and IPTV if they don’t improve their services.

From the article, "Sky, Virgin Media End Channel Dispute, Ink Carriage ...read more