Advertising and Apps

INTEL's GM for Retail CE, Wilfred Martis, will be the new keynote at the CONNECTIONS Digital Living Conference June 8-10 in Santa Clara. He will be discussing "Smart TVs: Ready for Primetime." Martis joins other keynotes including: -- Joseph Ambeault, Director, Product Development & Management, VERIZON - The Service Provider and the Connected Home -- Scott Birnbaum, VP, SAMSUNG - TV Technology in the New Age of Consumer Buying -- Mitch Singer, CTO, SONY -...

Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history, will push U.S. revenues for online video advertising over $1.3 billion in 2010. Online Video Advertising: Strategies & Results, finds large percentages of consumers, especially younger consumers, have yet to form a strong opinion regarding targeted advertising. These advertisements include commercials shown before an online video or overlays...

Parks Associates is hosting a special research presentation, “Advanced Advertising: Engaging the Digitally Connected Generation,” sponsored by Chase Paymentech, on Wednesday, May 5, at Digital Hollywood in Santa Monica, Calif. Parks Associates estimates revenue from addressable, interactive TV advertising will reach $133 million in 2010 and will increase to $4.3 billion by 2014. Digital media technologies (DVR, advanced TV, Internet, and mobile) have changed the game for...

Parks Associates reports TV Everywhere services are gaining popularity, with over 40% of U.S. broadband households very positive on these services, which will be a prominent topic at the upcoming CONNECTIONS™: The Digital Living Conference and Showcase . CONNECTIONS™ includes multiple sessions on New Media and Digital Content:   TV Everywhere and Online Video Mobile Internet and Cloud Services Trends in User Interfaces TV...

Sixty seven percent of all U.S. TV households (HHs) subscribe to a digital TV service. Digital cable and satellite television cumulatively account for over 65% of the pay TV market in the U.S. At the end of 2008, there were approximately 2.9 million Telco/IPTV subscribers. Parks Associates estimates addressable, interactive TV advertising revenue will reach $133 million in 2010. By 2014, U.S. addressable, interactive TV advertising revenue will reach approximately $4.3 billion.

Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. In 2010, 40% of ad or media agency buyers will shift 11 to 15% of total traditional or cable TV budgets to addressable advertising campaigns while 16% will move more than 20% of total TV ad budgets. Register today for the webcast on March 25 and learn more about changes in the TV advertising industry.

Parks Associates is hosting a Advances in Television Advertising on Thursday, March 25th at 1 PM Central. Major pay TV service providers have identified advanced TV advertising as a key revenue opportunity for 2010 and beyond. Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. Even so, cable TV operators continue to ramp up their investment in advanced advertising...

With signs of increased social networking ad spend in 2010 along with a solid user base; it’s no surprise Twitter is positioning itself to ‘cash in’ with its soon-to-be launched ad platform . And it’s time…because advertisers are waiting. Based on Parks Associates survey of top-level media decision-makers, Advertising Outlook: Shifting Dollars, social network advertising will experience a boost in 2010; – 76% state increased ad budgets while 56% project an 11% or more...