IPTV News

Over 45% of US pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Television notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.

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IP&TV News talks to Brett L. Sappington (Director of Research, Parks Associates), about micropayments, multiscreen, and more. Brett will be appearing at this year’s TVXperience (October 13-15 , Convene Center, New York), for booking and more info go here.

IP&TV News: Hi Brett. How big a future do you think micropayments have in the multiscreen ecosystem?

Just as micropayments have made inroads into games and mobile apps, I think that it will have a place in multiscreen. ...read more

Parks Associates have announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is 2.9 hours per week, and these three groups represent less than one-third of all homes.

360 View: Entertainment Services in U.S. Bro ...read more

According to new research from Parks Associates, smart TV adoption increased by 31% in one year, meaning that now over one-third of US broadband households have a smart TV.

Parks Associates analysts report that over 70% of smart TV owners have the device connected to the Internet. Also, nearly two-thirds of people shopping for a flat-panel TV this year plan to buy a smart TV. These trends show the smart TV has a significant role in the connected home and is a key device to e ...read more

Content providers, producers and owners are facing a growing challenge in bringing their live content to the grasp of an ever growing and more demanding TV audience. In addition to the plethora of OTT services with VoD offering, live events and TV channels have an increasingly important role in the fight for consumer attention. According to Parks Associates, 27% of 103 million pay-TV subscribers in the US are interested in TV Everywhere services.

From the article "NORIGIN ME ...read more

Parks Associates announced new research showing TVs are outpacing computers as the key platform for Internet video at the firm’s 18th annual CONNECTIONS conference in San Francisco. In the first quarter of 2014, U.S. broadband households watched roughly 3 hours of online video per week on each platform, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013, while online video viewing on a PC is on a steady decline.

“The amount ...read more

Following OTT and content licensing announcements at NAB and the Aereo, Inc. case before the Supreme Court, Parks Associates today announced a new report Trends in Content Licensing that analyses television and movie licensing trends and the impact of multiscreen, time-shifting, and the demand for exclusive content. The firm reports pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devic ...read more

Over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates. The firm, which also notes 37% of consumers 18-24 say online video is their most important video source, will discuss its consumer research and analysis for online video in the complimentary webcast “OTT Services: Moving from Sideline to Primetime,”Thursday, March 27, 1 p.m. CT (11 a.m. PT).

“Parks Associates ...read more