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Consumers are clearly taking advantage of this new technology. According to Parks Associates, roughly half of the content Americans watched on TV sets last year was non-linear (streamed or recorded) -- up from just 38% in 2010, and a far cry from 1970s-style broadcasts. Moreover, among those age 18 to 44, most of their TV time is now spent with non-linear programming.

In the past, some argued that Apple could shake up the TV space by breaking up the cable bundle -- offering ...read more

Roku, the current industry leader in the U.S., controlled 29% of the domestic market in the first nine months of 2014, according to Parks Associates. Google's Chromecast came in second with 20%, followed by Apple (NASDAQ: AAPL ) TV at 17%, and Amazon's Fire TV at 10%.

Assuming that Roku maintains control of at least a fourth of that market, this means that roughly 10 million homes could have access to GoPro's network by 2017. If GoPro strikes similar deals with Google, Apple ...read more

Cable companies may be in for a rude awakening in the near future.

If a Parks Associates survey is even close to accurate, droves of cable subscribers will cut the cord this spring after HBO rolls out its over-the-top HBO Go service.

Specifically, the survey found "17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel ...read more

In the first three quarters of 2014, 10% of U.S. broadband homes purchased a streaming device, according to data from Parks Associates. Google commanded 20% of those sales, while Amazon accounted for only 10%. Of course, Fire TV Stick was not released until the fourth quarter, so sales were generated by the more expensive Fire TV box.

Both Amazon and Google found themselves behind market leader Roku, which claimed 29% of sales, down significantly from the previous year. It a ...read more

Well, Fire TV is catching up with Apple TV and Chromecast just overtook it.

We're No. 3! We're No. 3!
That's according to a recent report from Parks Associates. The market researcher has released market share estimates for the first three quarters of 2014. Roku is still on top, but Google and Amazon are each grabbing respectable pieces of the streaming media device pie.

In 2013, Parks Associates estimated Roku's market share at 46%, followed by Apple at 26%. The tables ...read more

While sales of TV sets are expected to slump or remain stagnant, sales of higher-margin streaming devices -- such as the Apple TV, Roku, and Chromecast -- are projected to keep climbing. Research firm Parks Associates noted last August that streaming media device use had doubled since 2011. Moreover, Apple TV already controls 27% of that market, according to Strategy Analytics.

From the article "Should Apple Listen to This Billionaire and Make Smart 4K TVs?" by Leo Sun.

According to the market analysts at Parks Associates, the market for U.S.-based consumer and small-and medium-business tech support is expected to hit $30 billion next year, with households contributing 40% of the demand.

From the article "Can This Former Apple Executive Salvage His Tarnished Reputation?" by Rich Duprey.

Parks Associates estimates the market for streaming media players will grow 23% annualized between 2013 and 2018 as more of us get used to tuning in on-demand.

Naturally, Netflix (NASDAQ: NFLX ) stands to benefit from this shift. So does Google (NASDAQ: GOOGL ) (NASDAQ: GOOG ) via YouTube. But Amazon.com (NASDAQ: AMZN ) might see bigger gains than either of them. Why? Amazon Instant Video is gaining popularity.

From the article "Will Amazon Fire TV Benefit From Soaring I ...read more