Press Releases

New study examines consumer adoption of OTT service bundles via a home service provider

Ahead of NAB next week, Parks Associates announced a new study, Home Service Bundles: OTT as a Value-Added Service, which reveals 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered. The consumer study e ...read more

New Consumer Insights Dashboard tracks adoption, purchases, and demand across most common consumer electronics products

Ahead of NAB next week, Parks Associates announced the latest update of its Consumer Insights Dashboard, an ongoing service that tracks adoption of consumer electronic devices and services through its quarterly surveys of 10,000 US internet households. The firm’s Consumer Electronics Dashboard, published biannually, reveals that out of the top five brands, ...read more

US internet households have an average of 16 connected devices 

International research firm Parks Associates today announced Alarm.com, Cox Communities, Comcast, Nice North America, and Sunnova will present the keynotes at the in person CONNECTIONS™ Conference on May 17-19 at the Omni Frisco Hotel in Texas. The annual executive conference focuses on the growing role of broadband and connected devices, systems, and services in the home. The firm’s latest research shows a risi ...read more

66% of security system owners are interested a cybersecurity add-on service for their security system

New Parks Associates research finds interest in add-on services for home security systems is high, with each tested option scoring over 60% among current owners, including 69% interested in vehicle monitoring and 66% in cybersecurity.

The research firm will host Expanding the Role of the Home Network, the next virtual session in the 26^th annual CONNECTIONS™: Premier Conn ...read more

New whitepaper, in partnership with SmartRent, examines smart home solutions and Wi-Fi property services, including renter willingness to pay higher rents

Parks Associates’ new whitepaper, Smart Solutions – Boosting Revenue in Multifamily Properties, reports that 88% of US multi-dwelling unit (MDU) renters report access to Wi-Fi through their property either in-unit or in a common area. The whitepaper, developed in partnership with SmartRent, Inc. [NYSE: SMRT], a leading pro ...read more

The research firm’s OTT Video Market Tracker highlights current market trends and activities

New consumer research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of US internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase.

“Amazon's Prime pricing rise, the fou ...read more

ADT Solar, ecobee Energy, Powerley, Brinks Home, Xcel Energy, and more to speak at Smart Energy Summit

Parks Associates will host the “State of Residential Energy Management” virtual session tomorrow, April 7, starting at 11 am CT/12 pm ET, as part of the 13^th annual Smart Energy Summit: Engaging the Consumer conference series. Sponsored by Schneider Electric, SmartThings, Rapid Response Monitoring, Zen Ecosystems, and Particle.io, Smart Energy Summit addresses the changing ...read more

New industry report analyzes latest developments and use cases in data and analytics that support video services

A new Parks Associates report, Data-Based Decision Making for Video Services, finds 36% of OTT subscribers, roughly 32 million US households, are “service hoppers,” defined as OTT subscribers who switched between services and resubscribed to services multiple times in the previous twelve months. The report details the challenges in OTT subscriber acquisition and r ...read more