Digital Media

French broadband homes show strongest preference for multiscreen access to PVR content

In advance of the IBC 2011 conference, Parks Associates released new research today revealing consumers in Western Europe value multidevice access to recorded TV programs over other new video services, including access to live TV.

Given a choice of new TV features, including 3DTV, online video access, and multiscreen services, 47% of broadband households in Western Europe’s largest co ...read more

New Report on Trends in Behavioral and Contextual-based Advertising shows consumers accepting of targeted advertising

Creation of the Digital Advertising Alliance (DAA) is an important step for the $26 billion U.S. online advertising industry, according to Parks Associates' new report Trends in Behavioral and Contextual-based Advertising.

The international research firm reports 17% of U.S. broadband households are willing to provide personal information for relevant onli ...read more

Webcast Will Address Internet Radio Advertising Trends

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising c ...read more

According to new research from Parks Associates and TargetSpot, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign. On Thursday, June 9, at 1:00 p.m. CT, the two firms will co-host the "TargetSpot Digital Audio Insights" webcast, which will detail recent findings about Internet radio advertising impact, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

The proliferation of Interne ...read more

34% of U.S. Broadband Households Access Music via Their Mobile Phone

Revenue growth in digital music dropped from 91% in 2006 to 6% in 2010, according to a new Parks Associates report. Digital Music Services: Trends and Outlook evaluates consumers' growing demand for music everywhere solutions and industry's response with new business models including enhanced discovery engines, multidevice access, music-centric social networking tools, and digital locker options like those ...read more

North America and Western Europe showing significant growth over Eastern Europe and Asia in multiscreen services

By mid-2011, TV Everywhere services will be available to 81% of U.S. and Canadian pay-TV subscribers through their current service provider, according to Parks Associates’ report TV Everywhere: Growth, Solutions, and Strategies.

U.S. TV service providers in particular have moved aggressively as consumer data show multiscreen services can help reduce churn and ...read more

Study shows social gaming surpassed $1 billion in 2010 and will exceed $5 billion in 2015

Parks Associates will present key findings from a recently completed global study on social gaming at the Game Investment Conference (GIC) on Wednesday, April 13, in Austin, Tex. The conference follows AMD's Game On! Texas event on April 12.

“With more than 200 million people playing games on Facebook every month, social gaming has become the most visible category of online gaming,” ...read more

Virtual goods and new advertising revenues to drive market growth

Parks Associates forecasts revenues in the social gaming market will increase by five times from 2010 to 2015, due in large part to advertising revenues and sales of virtual items. These factors already pushed revenues over $1 billion in 2010, according to the international research firm. Parks Associates will present consumer and industry research from its new report Social Gaming: Market Updates at the Game ...read more