The most popular service alerts family members if there is an emergency
New research from Parks Associates finds 40% of consumers would pay for at least one home-living service for themselves, including one-third who are interested in a service that alerts family members during an emergency.
“Interest in home-living services will increase as the U.S. population ages,” said Kristen Hanich, Research Analyst, Parks Associates. “Nearly 50% of consumers 65 and older see these ...read more
Parks Associates releases consumer segmentation identifying key connected health consumer categories
Parks Associates announced new connected health research today showing only 28% of consumers in U.S. broadband households are comfortable selecting a health monitoring device on their own. Among the 58% of consumers with at least one chronic condition, only 29% are comfortable selecting a health monitoring device.
Parks Associates digital health research tracker service identifies innovative leaders and growth strategies for digital health solutions
Parks Associates announced new health research this week during the Connected Health Symposium, showing that 42% of smartphone/tablet owners use at least one fitness app and these app owners are more avid users of wellness tracking and management features and services. Parks Associates research, from a 2Q 2016 consumer survey, shows that ...read more
Senior Research Director to Present Keynote Address at Sleep Technology Summit, September 26
Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will present the opening keynote this week at Sleep Technology Summit and address new connected health research on sleep health and the sleep technology market. According to 360 View: Empowering Healthcare Consumers, 24% of consumers with sleep disorders are interested in getting more inform ...read more
Digital health research finds smart watches preferred over fitness trackers for sports activities
New digital health research from Parks Associates finds that 18% of U.S. broadband households own a wearable fitness device such as a smart watch or fitness tracker. 360 View: Empowering Healthcare Consumers reveals smart watches are more commonly used during sports activities than are fitness trackers. Among exclusive smart watch owners, 62% use the device while running and 30% ...read more
Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will speak next week at mHealth + Telehealth World to address the rising consumerism in the U.S. healthcare industry and examine system-wide approaches to digital health. He will also discuss new findings from the firm’s 360 View: Empowering Healthcare Consumers, which includes a 2Q 2016 survey of U.S. broadband households on connected healthcare attitudes and adoption.