Advertising and Apps

The App Ecosystem researches apps across mobile & digital home CE platforms & analyzes the impact of cross-platform app development & distribution. The App Ecosystem is impacting the entire connected consumer value chain. Parks Associates’ new App Ecosystem Research Service focuses on apps across mobile and digital home CE platforms, analyzing the impact of cross-platform app development and distribution over a variety of business areas: Creation and distribution of new...

...and do they care enough to take action? The Network Advertising Initiative (NAI) recently published findings on online behavioral advertising (OBA) awareness and opt-out levels. In August 2011, Parks Associates tested recall and response rates to self-regulatory efforts giving consumers the option to opt-out of OBA. In review of the NAI’s findings, Parks Associates decided to compare their data to ours with aim to uncover changes in consumer behavior from mid-year to end...

Second-screen content and ad integration will take off in 2012. Almost 20% of U.S. smartphone and tablet owners currently search for TV program information on their device while watching TV, despite the limited availability of synced applications. Creating and enhancing second-screen synergies offer new revenue streams and ad inventory opportunities. Consumers are becoming more comfortable with personalized TV and Internet advertising. Over one-third of TV and Internet users are...

Comcast is charting a new course with its recent announcement that it’s dynamically inserting ads into video-on-demand, but even bigger dynamic ad insertion plans for VOD are afloat. After tweaking the network architecture, Canoe Ventures started testing DAI with vendors last year in its lab. A CableLabs interop earlier this year brought the company together with more vendors in the ecosystem to make sure the physical requirements and feature set would be the same in a field setting....

Parks Associates Analysts, Pietro Macchiarella and Heather Way, provide insight on social game advertising opportunities for ZDNet Asia . Social game ad revenue will grow through brand integration within gameplay and branded virtual good offerings. Parks Associates' In-Game Advertising industry report will offer further insight on the ever-expanding gaming ad market.

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners. According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners...

According to new research from Parks Associates and TargetSpot , Internet radio can more than double consumers’ ad response rates when included in an advertising campaign. On Thursday, June 9, at 1:00 p.m. CT, the two firms will co-host the "TargetSpot Digital Audio Insights" webcast, which will detail recent findings about Internet radio advertising impact, synergies with digital and broadcast advertising, and behavior of digital audio listeners.  The...

TargetSpot, the largest digital audio advertising network, today releases the industry’s first in-depth Internet Radio advertising research, “Digital Audio Usage Trends: A Highly Engaged Listenership” and “Internet Radio Advertising Impact.” Conducted by Parks Associates , the reports unveil the behavioral trends of an emerging “Super Demographic,” and cement the value of digital audio advertising both as a direct and a complementary marketing channel. The...