Rapid TV News

One way or another, 4K is expected to take off: according to Parks Associates, 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018.

From the article "Video codec pain points remain for 4K UltraHD" by Michelle Clancy.

On-demand appears to have crossed the chasm: the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of traditional TV, Parks Associates research reveals.

The report, noted that non-linear video accounts for 49% of the video consumed on the TV. And in fact, it already accounts for 60% of TV video viewed by consumers 18-24.

"Growing consumer demand, alongside new over-the-top (OTT) service announcements from H ...read more

A full 64% of US broadband households have an Internet-connected device, and 55% have an over-the-top (OTT) service subscription, according to research from Parks Associates.

The analyst said that OTT especially is an area poised for strong growth, especially following HBO's announcement that it will launch a stand-alone HBO Go service.

"The HBO OTT service announcement should not really be a surprise given the overall trends in the video service space," said Brett Sappi ...read more

While significant obstacles remain to the 4K market, at least one researcher is bullish on its outlook: 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018, according to Parks Associates.

Parks Associates expects that more pay-TV providers will deploy the service as a differentiator, especially to woo younger consumers who are more likely to use new pay-TV features, such as TV everywhere and cloud DVR.

This will be more and more important, ...read more

New research from analyst Parks Associates has revealed the growing commercial clout of online video and OTT in particular Amazon Instant Video which is now a transactional hot spot.

The research found that just over a third (37%) of US broadband households regularly use transactional services for over the top video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasisi ...read more

Europe is increasingly a connected TV territory says a Parks Associates study showing more than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption of smart TVs is at 33%.

Furthermore, according to the Emerging Power of IoT in Europe report, 54% of broadband households in Germany and more than two-thirds of broadband households in Spain and the UK have a CE device connected to the Internet. These connected devices include smart TVs, Blu-ray pla ...read more

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates.

This could open up new opportunities for cloud solutions, said the analyst, but don't count traditional TV out. Indeed, OTT uptake appears to be additive to the TV experience.

"Over 50% of US broadband households have at least one TV series that they 'never miss,'" said Glenn Ho ...read more

Talk about a shift in content consumption: 46% of US broadband households now have an Internet-connected game console and over a quarter (28%) use it as their primary connected CE device, says Parks Associates.

From a video standpoint, the trend is profound: The report found that among these primary console users, roughly three-quarters use the gaming console to access non-gaming content online at least weekly, and nearly 40% access such content for more than 10 hours per we ...read more