Research

New whitepaper in partnership with Xfinity Home examines expanding role of broadband service providers as consumer demand grows for home automation and security services 

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of US broadband households report far more concern now about the physical security of home than five years ago. That number rises to 43% among households with children. The whitepaper Home Security: Choice is the ...read more

Top ten list reveals significant changes as Disney+ moves into the top three of OTT services; Netflix and Prime Video retain their top spots

Parks Associates, at the close of the fourth annual Future of Video conference, today released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly ...read more

New whitepaper developed for Symphony MediaAI explores strategies to implement AI and machine learning enabled data in video services market 

A new whitepaper from Parks Associates, AI-Enabled Data: Key to Video Service Optimization, reveals the OTT subscriber churn rate in the US in 2021 is 44% and, as of Q3 2021, nearly 50% of US broadband households have four or more OTT video service subscriptions. The whitepaper, developed in partnership with Symphony MediaAI, examines ...read more

Industry webinar features discussion with Alarm.com on revenue and value-adding opportunities driven by expanding connected product ecosystems

Parks Associates research finds 36% of US broadband households have a security system and 39% are obtained through security dealer channels. Additionally, 85% of security dealers offer interactive services, driving incremental revenues for monthly services. The research firm, in partnership with Alarm.com, is hosting the industry webi ...read more

Health and wellness research addresses consumer demand for virtual healthcare and emerging business models

Parks Associates’ latest consumer research finds 82% of US broadband households with children in the home have used telehealth, as opposed to just 51% of households without children. The firm’s quarterly surveys of 10,000 broadband households quantify the impact of the pandemic on consumer attitudes, usage, and adoption of connected devices and services, revealing key i ...read more

New whitepaper developed for Cox Communications reveals 20% of US broadband households report that COVID-19 has increased their interest in smart energy solutions

A new whitepaper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20% of US broadband households report the COVID-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort. The whitepaper, devel ...read more

Smart Home Dashboard, an ongoing service, tracks adoption, purchases, and demand across key smart home product categories, leveraging quarterly data from 10,000 US broadband households

New research from Parks Associates reveals that US broadband households that own smart home products have on average eight devices. According to the firm’s latest Smart Home Dashboard, the percentage of households owning three or more devices continues to rise and now represents five times the ...read more

Industry webinar features discussion with Calix and Arlo on current support and connectivity challenges in the smart home ecosystem

Parks Associates research from 2Q 2021 finds 42% of US broadband households are very interested in a network monitoring service that proactively identifies and resolves network issues, up from 22% in 2021. This spike in interest comes as households report more tech problems with their Wi-Fi connections and devices in the home. The research firm, ...read more