Research

Industry webinar features discussion with RouteThis and RocketNet on how support services can create differentiation in smart home and broadband services

Recent research from Parks Associates reveals 66% of US broadband households with a smart home device are interested in online tools that empower them to resolve their technical problems. Interest is up from only 41% in 2019, after two years in which smart home adoption expanded while more people are spending more time at h ...read more

New research highlights consumer usage and demand trends for telehealth services and connected health devices

New research from Parks Associates reveals 27 million US broadband households reported being unable to visit a doctor in 2021, down slightly from 2020. The firm’s Quantified Consumer: Virtual Care: Connected Health Devices and Services evaluates user experiences with telehealth services and investigates consumer appetite for virtual care as a standard offering, outsi ...read more

Industry webinar features discussion with Conviva on the top factors that influence content discovery for streaming

Consumer data from Parks Associates reveals that 39% of OTT viewers access video services based on specific content available. In partnership with Conviva, Parks Associates is presenting its latest consumer research during the industry webinar “The Role of Content Discovery in OTT” on Thursday, October 14, at 10 am CT US (11 am ET). The webinar explores content ...read more

New Consumer Insights Dashboard tracks adoption, purchases, and demand across most common consumer electronics product categories

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The firm’s Consumer Electronics Dashboard reveals that among the most commonly adopted CE device categori ...read more

New research examines important role of content in driving subscriptions and the user experience

New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their viewing time on average on services with a broad variety of content, such as Netflix, Tubi, or AMC+. Specifically, 44% spend 76% or more of their OTT viewing time on broad-based services, while 48% spend 25% or less on niche services. The f ...read more

Brightcove, Revry, and Washington Post share insights on attracting and retaining new video services subscribers and the role of niche services 

Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at least one other subscription OTT service. In partnership with Brightcove, Parks Associates is presenting its latest consumer research during the industry webinar “OTT Customer Acquisition: Oppor ...read more

New industry report addresses advanced video and audio analytics solutions for the smart home

Parks Associates data estimates that between 2022 and 2024, more than 250 million networked cameras, video doorbells, and smart speakers/smart displays will be sold in the US. The industry report "Context is King: Video & Audio Analytics" examines how video and audio analytics are evolving and impacting the smart home user experience, including driving adoption of new devices and at ...read more

New whitepaper in partnership with Everise examines current trends and impact of life stages for OTT video services 

Parks Associates today announced that the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years. The new whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80% of millennials and Gen Zers say they view vi ...read more