New whitepaper addresses evolution of home technology support services during COVID-19 pandemic and beyond
A new whitepaper from Parks Associates finds 26% of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US. The whitepaper “Supporting Today’s Connected Consumer,” developed in cooperation with Sutherland, a global Digital Transformation company, addresses the expandi ...read more
New research highlights impact of COVID-19 on seniors, caregivers, and demand for independent living solutions
New research from Parks Associates’ COVID-19: Impact on Seniors, Caregivers, and Independent Living Solutionsfinds nearly 33% of US seniors (ages 65 and older) are considering purchasing an independent living system. This interest follows a trend of increasing technology adoption among the 65+ US population—34% have a smart speaker or smart display and 76% personal ...read more
DIY, smart home, and interactive services focus of 8th annual Security Dealer Study, with research featured at CONNECTIONS™ Summit at CES sessions
New security dealer research from Parks Associates shows 85% of security dealers report they provide extra services beyond professional monitoring, including video verification, PERS, cybersecurity, and independent living services. The international research firm’s annual study Home Security Dealers: View from the Front Line, now ...read more
New industry report evaluates potential impact of new SVOD services in OTT market
New research in Parks Associates’ The Next ‘Big 3’ in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next ‘Big 3’ in OTT evaluates this rise in service stacking and the impact of new SVOD services, including ...read more