Research

Industry webinar featuring Comcast and Irdeto examines the changing landscape for SMBs and new opportunities for data security and network management solutions

Parks Associates research finds that 68% of US SMBs are concerned about cybersecurity vulnerabilities at their business locations and 37% are likely to purchase data security services in the next six months. The research firm will host the complimentary webinar “Value-Added Services for the SMB Segment,” sponsored by ...read more

New whitepaper examines new ways companies and consumers can benefit from professional monitoring services

Parks Associates today released the new whitepaper “The Value of Professional Monitoring,” developed in cooperation with Rapid Response Monitoring, which finds the industry for professional monitoring grew by 5% from 2018 to 2019, a significant increase on a rate that had previously stayed flat. The first half of 2020 has held those gains, despite the COVID-19 pandemic ...read more

New Market Snapshot addresses importance of the mobile video experience, Gen Z consumer habits, and the changing role of mobile among video consumers

Parks Associates today released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households, compared to just 20% among all heads of US broadband households. The market snapsh ...read more

New research studies highlight impact of COVID-19 on intentions to purchase or upgrade security systems

New Parks Associates research finds 63% of security system owners plan to purchase a smart home device over the next 12 months, compared to 40% of all US broadband households. The research firm identifies this segment of security households as a prime target for new device purchases based on their higher affinity to new technologies and greater likelihood of starting a hom ...read more

OTT Video Market Tracker analyzes strategies and impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when 19 services left the market, to only six ceasing operations in 2020 so far. The OTT Video Marke ...read more

Webinar examines emerging needs for SMBs in COVID-19 work environment and opportunities for data security and network management solutions

Parks Associates research finds 68% of SMBs are concerned about cybersecurity vulnerabilities at their business locations, with 18% reporting an increased need for data security solutions due to the COVID-19 pandemic. Parks Associates is hosting the complimentary webinar “Value-Added Services for the SMB Segment,” sponsored by Irdeto, on ...read more

Industry whitepapers target growing challenges and opportunities for connected home industry

Parks Associates recently released new research and consumer data focused on COVID-19 contact tracing, voice technology, consumer privacy concerns, and the smart TV and OTT video markets. The firm finds 64% of US broadband households have an internet-connected entertainment device, while 30% have a smart home device, creating a range of products in the home that can deliver new value ...read more

Market Snapshot analyzes consumer research on attitudes on data sharing and personal experiences with COVID-19

Parks Associates research finds consumers in US broadband households are generally willing to participate in contact tracing, including sharing smartphone data, to help combat the coronavirus outbreak, although willingness varies based on age and their personal experience with the disease. The Market Snapshot COVID-19 Contact Tracing: Consumer Perspectives reports a ...read more