New research developed in partnership with Connectivity Standards Alliance (CSA) emphasizes the networks, sensors, and devices that form the foundation of an integrated and intelligent smart home
Parks Associates’ new white paper, Next-Generation Smart Home: Building for the Future, assesses the drivers of the smart home market and strategies for engaging new buyers. Currently 41% of US internet households have a smart home device, and the firm forecasts that by 2024, the ho ...read more
Free webinar includes a preview of the new online version of the firm’s OTT Video Market Tracker research service
Parks Associates’ latest research shows a significant drop in consumer spending for streaming video services. US internet households report spending $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021, although the market remains saturated with 87% of US internet households having at least one streaming service.
New white paper developed in partnership with Adeia examines the role of interactive services to improve subscriber engagement in a highly saturated US video streaming market
Parks Associates today released the white paper Leaning In: Engaging Viewers with Interactive Video, in partnership with Adeia. The paper explores how the changing streaming services landscape is creating new opportunities for interactive video to better engage with the current generation of viewers. Pa ...read more
New white paper, released in partnership with Alarm.com, addresses opportunities for security providers to offer energy management solutions
At ISC West,Parks Associates today announced the new white paper Energy, Security, Automation: Converging into Peace of Mind, which explores the convergence between security, home automation, and home energy solutions. The firm’s latest data shows 16% of households currently have a smart thermostat, and while only 5% of internet househo ...read more
Parks Associates to unveil latest streaming video market insights and new online tracker tool in upcoming research webinar
Parks Associates is hosting a special webinar on Wednesday, April 5, at 10:30 am CT (11:30 am ET), featuring an exclusive sneak peek at the company’s new and improved OTT Video Market Tracker online service. The firm tracked 354 independent OTT services in the United States in 2022, with 87% of US internet households having at least one OTT subscription ...read more
Parks Associates’ new research Smart Apartments: Connectivity and Services in MDUs shows that over 10% of apartment renters report receiving bulk internet service and over half of those receiving bulk report paying through a separate amenity fee. The research firm will feature research from this new study at ...read more
First-time buyers helping to expand the connected home market
Ahead of ISC West, Parks Associates’ new Smart Home Consumer Insights Dashboard reports that 28% of US internet households now have three or more smart home devices, with more and more households featuring first-time buyers. Among US internet households with a smart home device, the average household has 7.1 smart home devices. Parks Associates research also shows that 40% of US internet households have a security ...read more
48% of households report monthly energy savings as the main purchase driver of solar panels
Parks Associates’ latest report “Solar and Storage: Opportunities in the Smart Home,” available to purchase online, finds consumers are concerned about high energy prices but still have low familiarity overall with solar panels. More than 60% of US internet households report their electricity costs are too high, which would benefit the market for solar solutions, but only 17% of US in ...read more