Research

New research addresses the preference for self-installable solutions in home security market

Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Security reports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owner ...read more

Top ten list, compiled prior to Disney+ and Apple TV+ launches, shows gains for CBS All Access and Sling TV as the top vMVPD in the US

Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services. This list is based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.

Parks Asso ...read more

CE Session at Future of Video conference features executives from ActiveVideo, Caavo, Fandango, and Universal Electronics 

Parks Associates research shows more than 90% of smart speaker and smart display owners have an OTT subscription, compared to 72% of all US broadband households. Additionally, nearly 40% of smart speaker/display owners own 12 or more connected CE devices, compared to 22% of all households.

Parks Associates will address the growing video services, scr ...read more

New whitepaper addresses market impact of cybersecurity features in home systems

Parks Associates today released a new whitepaper, Cybersecurity Impact on Smart Home Market Growth, which finds 71% of US broadband households that own smart devices are concerned about cybersecurity. Twenty-five percent of those who do not own smart home devices are also concerned about privacy and security, which prevents them from buying smart devices.

The whitepaper examines the growing ...read more

More than 60% of networked camera owners pay for video storage services

Parks Associates’ Smart Market Product Assessment: Networked Cameras reports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase.

Smart Market Product Assessment: Networked Cameras provides a comprehensive analysis of the networked camera market, including ...read more

Industry report outlines assumptions, drivers, and inhibitors of residential security market

Parks Associates research estimates new DIY solutions will cause some shifts in the residential security market, as over two million broadband households will have a self-monitored system by the end of 2019. Home Security: Market Sizing and Forecasts notes that 23% of self-monitored systems are fee-based, collecting on average $9 per month in 2019, and 22% also include home control. ...read more

New study examines consumer preferences related to new UI options

New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video servi ...read more