Research

One-third of US broadband households consider watching TV/movies at home as their top leisure activity

Parks Associates will preview the key 2020 trends and topics for connected entertainment and CE during the complimentary webcast “Looking Ahead to 2020: Video Entertainment and CE,” on Thursday, October 17, 1:00 P.M. CT. The research firm notes that watching TV and movies at home is the leading leisure activity among US broadband households, with 70% ranking it in their top ...read more

Partnerships, aggregation, and bundling in video services are key strategies for subscriber growth

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to two or more OTT services. Partnering, Aggregation, and Bundling in Video Services reports only 33% subscribed to multiple services in early 2017 and 20% in 2014.

Partnering, Ag ...read more

Technology Market Assessment addresses 5G mobile technology and its impact in the IoT and smart home industries

New research from Parks Associates, Technology Market Assessment: 5G Network Services, finds that more than 33% of US broadband households cite some level of familiarity with 5G and over 40% of US broadband households are interested in 5G.

Technology Market Assessment: 5G Network Services examines several aspects of 5G, including the condition of the mobile mar ...read more

Research firm to preview trends in connectivity, security, smart home, video entertainment for 2020 in upcoming industry webcasts

International research firm Parks Associates will host three industry webcastsin the coming months, with the first, “Looking Ahead to 2020: Smart Home and Security Trends in Europe and the US,” taking place Thursday, September 26, at 1:00 p.m. CT. This webcast tomorrow will feature consumer data and analysis on key trends in smart home solutions, ...read more

New consumer and industry research addresses independent living solutions in the smart home

Parks Associates recently released new research focused on virtual care and remote monitoring, wellness/fitness devices, and independent living systems, which continue to expand their capabilities by integrating with smart home solutions. The firm’s connected health research reveals 27% of heads of US broadband households 65 and older consider home security devices and services as mus ...read more

DIY Home Security Tracker analyzes DIY trends in residential security market

New research from Parks Associates’ DIY Home Security Tracker finds smart door lock installation occurs most often by the homeowner, with self-installation increasing from 39% at the end of 2016 to 59% at the end of 2018. As manufacturers launch new and second-generation products, they are trying to balance security with convenience, customization, and expanding use cases, such as voice control and ...read more

Parks Associates’ OTT Video Tracker analyzes competition from new vMVPD services in OTT video space

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies. The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US a ...read more

Research firm analyzes adoption, use cases, and future business opportunities for wearables and other connected fitness and wellness devices 

New connected health research fromParks Associates finds health applications dominate smart watch use cases. Among the 11% of heads of US broadbandhouseholds that personally own and use smart watches, 76% use their device to track steps, 60% monitor their heart rate, and 53% track calories burned. 360 View: Connected Health At Home: We ...read more