Research

38% of Gen Z households with home security monitoring report intentions to cancel security monitoring contract

Parks Associates’ new consumer study Security Monitoring: Business Models, Pricing, Attrition finds that younger households are at higher risk for cancelling their professional monitored security, even as plans to cancel have dropped among all households. The research firm reports that 38% of Gen Z home security monitoring subscribers intend to cancel their contract ...read more

DIY customers show higher interest in add-on services than do security customers with a professionally installed system

Parks Associates released new research today, available to purchase online, showing nearly half of DIY security systems owners purchase their systems online versus just under a quarter of pro-install system owners. The new study, Home Security User Experience: Pro vs. DIY Installation, tracks the purchase journey for security system owners and quantifies th ...read more

Smart home and CE consumer research study finds nearly one-half of households now prefer working with a professional technician 

Parks Associates’ latest  research, Quantified Consumer: Support Services for Modern Connected Lifestyles, reveals US household preferences for DIY install are dropping, as installation difficulties are driving product returns. The Quantified Consumer study of 10,000 US Internet households examines the support needs and options for consumers buying ...read more

Tenth annual Security Dealer Study addresses competitive pressures, industry conditions, and new trends for security market

Parks Associates’ 10^th annual Security Dealer Perspectives: Views from the Front Line presents and analyzes the results of a nationwide survey of installers/dealers who install security systems, including both owners and those employed by security firms. The survey, conducted at the end of 2022, reveals that one-third of owners of a security dealer firm ...read more

 New whitepaper in partnership with Calix addresses the role of managed services and support for the smart home 

A new Parks Associates whitepaper, Revenue at the Edge: Wi-Fi Managed Services and the Subscriber Experience, reports NPS (net promoter score) for service providers increases substantially as their subscribers add more value-added services (VAS), including managed services, going from -10 NPS among users with no VAS to more than +60 NPS among households with five ...read more

Strong growth in the smart watch category has increased Apple’s stickiness, with its base of ecosystem loyalists growing by 15% since 2019

Parks Associates’ new research from its quarterly survey of 10,000 internet households shows that Apple is leading the ecosystem among connected consumers, with nearly 20% of US internet households owning three or more Apple-brand device types. The research study Quantifying Brand Loyalty: Connected Device and Platform Ecosystems evaluate ...read more

New whitepaper developed in partnership with Adeia examines the potential of vision-based interfaces and control to revolutionize device interaction 

Parks Associates today announced the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases ...read more

Webinar in partnership with Calix explores importance of managed Wi-Fi and support service to improve NPS, consumer loyalty, and revenues for broadband service providers (BSPs)

Parks Associates research finds that even as download speeds increase for US internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their BSP. Currently, 92% of US internet households use Wi-Fi at home, and more than ...read more