Research

Industry research addresses current competition in gigabit-speed services   

New research from Parks Associates finds 22% of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39% of US broadband households do not know their broadband speed. Modern Broadband: Competition and Retention at Gigabit Speeds notes only 6% of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has d ...read more

Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming

A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among con ...read more

Security research from Parks Associates finds consumers who bought their home security system in the past 12 months spend $55 per month on average for their monitoring services, $5 more than the average cost among all security households. 360 View: Residential Security attributes the increase in RMR (recurring monthly revenue) among new subscribers to an increasing adoption rate of home controls and interactive services.

Dina Abdelrazik, Senior Analyst, Parks Associates, wil ...read more

Research firm to present new OTT video research at the NAB Show on consumer perceptions, adoption, and use

New research from Parks Associates finds 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. The firm will present its OTT research at the upcoming NAB Show in Las Vegas, including highlights from OTT Video Services: Purchasing and Perceived Value, which reports that the conversion rate from free trial to paying subs ...read more

Smart Home Tracker analyzes competitive smart home landscape

New research from Parks Associates finds consumer familiarity with video doorbells has increased by 57% over the past year. The firm’s Smart Home Tracker reveals video doorbells now have the fourth highest adoption rate among smart home products in the US market, with very high growth potential in 2019.

“One-quarter of broadband households report intention to purchase a smart video doorbell in the next 12 month ...read more

Industry report addresses convergence of technology and the smart home   

A new Parks Associates report finds that smart home solutions will increasingly rely on voice control, video and data analytics, sound recognition, and AI to simplify the user experience. Technology Convergence and the Smart Home reports US broadband households now own more than 10 connected devices, including a mix of connected CE, smart home, and connected health devices, and as they buy more, they b ...read more

Research addresses opportunities to drive smart home device adoption forward

Parks Associates finds consumers’ value assessment of smart home solutions jumps considerably once they own these products, highlighting the difficulty in communicating value propositions for these solutions. 360 View: Crossing the Chasm: Smart Home Products and Services finds 75% of smart home device owners find their devices very valuable, compared to only 38% of people who don’t own these devices ...read more

Webcast from Parks Associates and Swrve analyzes key strategies to design successful OTT services

Parks Associates’ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of co ...read more