Research

Research addresses opportunities to drive smart home device adoption forward

Security research fromParks Associates reveals the growing threat of connected products without professional monitoring, as twice as many consumers intend to purchase a standalone security product than a professionally monitored system. 360 Deep Dive: Pricing Strategies for Residential Security reports 16% of U.S. broadband households plan to buy a security-related smart home product, such as video ...read more

Consumer study addresses content consumption among today’s connected consumers  

Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet. 360 View: Digital Media and Connected Consumers also finds that watching TV or movies at home is the most popular leisure activity among U.S. broadband households, with 55% se ...read more

Annual Security Dealer Study addresses wide variety of trends relevant to security dealers

New security dealer research from Parks Associates shows over 70% of U.S. security dealers offer services beyond traditional monitoring as these firms are increasingly seeking out ways to strengthen service bundles and differentiate in an increasingly competitive market. Parks Associates’ annual Security Dealer Survey found 42% of security dealers report offering video verification ser ...read more

Industry assessment provides in-depth analysis of smart door lock market

Research from Parks Associates’ latest market assessment, Smart Door Lock Market Assessment, finds that one in four U.S. broadband households intend to purchase a smart door lock in the next 12 months. These intentions will expand the demographics of product owners over the next several years into more early mass-market segments, including households with moderate incomes and smaller homes.

“Ma ...read more

Industry report addresses strategies for integrating voice with user interfaces

Parks Associates research estimates U.S. households will buy more than 64 million smart speakers with voice assistants in 2022, part of the smart home trend driving widespread adoption of voice control. Strategies for Integrating Voice in the Smart Home finds adoption of these devices increased by 800% from 2016 to 2018, reaching nearly one-third of U.S. broadband households by the end of 2018.

Webcast examines new opportunities for insurers and insurance services in the smart home markets

Parks Associates research finds 40-50% of U.S. broadband households with home or renters insurance are interested in additional insurance services, including 35% who are interested in proactive communication of potential risks. The firm will detail these findings and the market opportunities they create in the webcast “Smart Home and Insurance: Partnerships and Go-to-Market Strat ...read more

Consumer study addresses adoption of high-performance video, gaming, and audio devices

New research from Parks Associates finds smart speakers inspire strong brand loyalty among owners—97% of smart speaker households own only one brand in this device category. 360 Deep Dive: Consumer Demand for High-End Entertainment Devices reveals two-thirds of smart speaker households own an Echo device, while almost one-third own a Google Home. Low-end models such as the Echo Dot and Goo ...read more

Smart Energy Summit to feature session, sponsored by Bidgely, on maximizing energy data

New data from Parks Associates finds 23% of U.S. broadband households plan to buy a smart thermostat in 2019, while 24% are likely to buy a smart lightbulb. The growth in connected devices will further expand the amount of consumer data available, and the IoT research firm’s 10^th-annual Smart Energy Summit: Engaging the Consumer will feature a special session, “The Energy Data Goldmine,” ...read more