Thursday, January 31, 2019
35% of smart home owners operate their devices as part of ecosystem
New report addresses integration of voice into smart home devices
New research from Parks Associates reveals 35% of smart home owners (8% of U.S. broadband households) use a smart home hub or app to control their smart home devices as part of an ecosystem, with smart speakers as the most prevalent controller. 360 Deep Dive: Smart Home Ecosystems: Driving the Smart Home Forward reports 5% of U.S. broadband households use their smart speaker with voice assistant as a hub, comp ...read more
Tuesday, January 29, 2019
71% of U.S. broadband households own a connected entertainment device
Whitepaper addresses strategies for service providers to deliver a superior smart home experience
Parks Associates today released a new whitepaper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, which reveals that 71% of U.S. broadband households own a connected entertainment device. The whitepaper, sponsored by Calix, examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privac ...read more
Wednesday, January 23, 2019
310 million households worldwide will have more than 586 million OTT video service subscriptions by 2024
New report explores global trends in OTT video services
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least one OTT service at home at the end of 2018.
“The U.S. leads in adoption of subscription OTT servic ...read more
Tuesday, January 22, 2019
43% of households planning to purchase a smart TV or streaming media player cite voice control as key feature
Research report addresses impact of AI on entertainment industry
Research from Parks Associates finds that 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming media player consider voice control to be an important feature for their next purchase. Parks Associates industry report The Impact of AI on Consumer Entertainment examines the impact of AI on the entertainment industry and the future role of AI in user experience, service delivery, co ...read more
Wednesday, January 16, 2019
16% of U.S. broadband households share their passwords for their online video service accounts
New report profiles major players that provide authentication and identification technologies
Research from Parks Associates finds 16% of U.S. broadband households admit to sharing their passwords for their video service accounts with other people. Innovations in Authentication and Personalization Technologies reports that service providers will have a difficult time moving subscribers to new methods of password-free authentication. Only one-third or fewer of U.S. broadband ...read more
Tuesday, January 15, 2019
U.S. revenues from one-time support services will total $1.7 billion by 2022
New research report addresses problems facing connected devices owners
A new industry report from Parks Associates reveals just over 30% of computing and entertainment device owners report experiencing loss of wireless connectivity, identifying home network routers and streaming media devices most frequently as the source of the problems. Support Services for the Connected Home reports the percentage of households with a technical support subscription has held steady at clos ...read more
Thursday, December 20, 2018
Parks Associates expands leadership team
Elizabeth Parks named President; Denise Ernst joins as Vice President
International market research and analysis firm Parks Associates, which has studied emerging consumer technology products and services for more than 30 years, today announced key promotions in its executive and management teams following strong growth in 2018:
Tuesday, December 18, 2018
77% of consumers are very concerned about someone hacking their online service
New research notes concerns of data and privacy vulnerabilities do not yet inhibit device purchasing and usage
New research from Parks Associates finds consumers have high concerns overall regarding the security of their personal data and device security, including 77% of U.S. broadband households who are very concerned about someone hacking their online service. Additionally, 75% worry about their computer being hacked, and 66% are concerned about their smart TV or streami ...read more