Research

Research firm hosts Integrated Life Day at InfoComm, with insights from AVIXA™, Crestron, Guitar Center, Microsoft, Nest Labs, NETGEAR, and more

Research from Parks Associates shows 17% of U.S. broadband households own both an Internet-connected entertainment device and a smart home device. The IoT research firm will host the sessions for Integrated Life Day at InfoComm, June 5 in Las Vegas, to examine crossover opportunities between the commercial and residential audio/visu ...read more

Parks Associates addresses competition and changing consumer habits at The Pay TV Show in Denver

New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today. Parks Associates hosts the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, today at The Pay TV Show in Denver, Colorad ...read more

International IoT research firm releases new Canadian smart home and security research

International IoT research firm Parks Associates released new research today showing 12% of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26% in the U.S. According to Smart Home and Security in Canada, the security market in Canada is starting to leverage these solutions to drive new growth in their marke ...read more

Parks Associates to provide a pre-show research workshop, sponsored by Espial, at The Pay TV Show, May 14 in Denver

New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor’s Guide to the New Video World, spon ...read more

Connected entertainment research firm announces new OTT research ahead of workshop “Survivor’s Guide to the New Video World” at The Pay TV Show in May

Parks Associates today released the new Market Snapshot:OTT and Pay TV: Partnerships and Competition, which examines competition in the U.S. entertainment marketplace as partnerships between pay TV and OTT within the video space become more common. In this Market Snapshot, the research firm explores partnership strategies betw ...read more

IoT research firm releases whitepaper addressing specific threats to home security systems, sensors, panels, and network connections

Parks Associates today released a new whitepaper, Residential Security and Encryption: Setting the Standard, Protecting Consumers, which reveals 64% of U.S. broadband households are concerned about security and privacy when using their connected devices.

The whitepaper, sponsored by Qolsys, shows that in contrast, the majority of home secur ...read more

One-day event focuses on hardware as a service, hardware connectivity, and ecosystem disruptions

Parks Associates is hosting the IoT Summit: Transformation of Consumer Products: Connectivity & IoTat HardwareCon today at the San Jose Convention Center, sponsored by Trusource Labs. The full day of sessions explore growth strategies for hardware players as connectivity opens opportunities for crossover use cases and new consumer experiences as well as interoperability challeng ...read more

Research firm hosts Integrated Life Day at InfoComm to highlight opportunities for A/V solution providers in convergence of commercial and residential connected markets

Research from Parks Associates finds purchase intentions for smart home devices among U.S. broadband households have increased by 66% year over year, which will drive an accompanying increase in consumer expectations for premium and personalized technology experiences in all aspects of their digital lives. Th ...read more