Research

International research firm highlights transformational role of tech for consumers and business

Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:

• Smartphones are present in 87% of US internet households.
• Smart TVs are now in 63% of internet households.
• 38% of US Internet households own at least one smart home device, like a ...read more

OTT Video Market Tracker highlights the role of TV as smart home control hub 

New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku an ...read more

Role of sports in OTT video grows as more households embrace streaming services

According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years. The new industry report OTT & Sports: Services and Strategies for Growth examines key trends in sports content and provides an overview of the pay-TV sports medi ...read more

47% of households planning to purchase a smart lock indicate a keypad is a must-have feature

Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart d ...read more

International research firm highlights industry technology leaders from entertainment and streaming, energy, connected health, and connected home and security 

Parks Associates today announced its 2022 Top Leaders In Technology, a list updated annually to highlight the leading industry executives who are advancing the markets for consumer technology and small-to-medium business (SMB) technologies through their participation at Parks Associates’ annual executive events. As th ...read more

New whitepaper in partnership with SymphonyAI Media addresses current state of video streaming market and need for advanced content insights

A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. The whitepaper, released in partnership with SymphonyAI Media, examines the current state of the competitive stre ...read more

New whitepaper in partnership with Assurant addresses new opportunities for device protection and data privacy services among home security providers

A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices. The research, released in partnership with Assurant, highlights consumers’ privacy conc ...read more

New whitepaper published in partnership with Quickplay highlights the engagement and monetization potential of personalization for FAST video services 

A new Parks Associates whitepaper, Personalized Virtual Channels: Maximizing FAST Content, finds cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service. Content was also a key factor, with 31% using the service because i ...read more