23% of US households subscribe to nine or more OTT subscriptions
Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions.
Parks Associates notes the Top 10 US Subscription O ...read more
Nearly one-third of US internet households report intentions to purchase a smart energy device in next six months
A new Parks Associates whitepaper, Next Frontier of Smart Energy Management, reports strong consumer purchase intentions for smart energy devices—almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months. The whitepaper, developed in partnership with SmartThings, addresses how connected technol ...read more
New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization
Parks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm’s new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, dev ...read more
New industry report addresses factors driving growth in ad-based online video
Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The research report Ad-Based OTT: Growth in FAST and AVOD Services explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer prefere ...read more
Personal safety a growing concern: Nine million US internet households report using smart tags
Parks Associates today released a new whitepaper, Leveraging Tech to Improve Safety and Security in Schools, highlighting insights on how schools can better respond to security threats by utilizing quick-acting access control and emergency response paired with communicated intel.
“Technology has an essential role in school security,” said Elizabeth Parks, President and CMO, Par ...read more
New whitepaper developed in partnership with RouteThis addresses impact of self-service tools on the user experience and provider support costs
Parks Associates’ latest consumer research reports over one-third of smart home device owners experienced technical difficulties in 2022. The firm’s new whitepaper, Self-Service Support: Improving Home Automation, developed in partnership with RouteThis, addresses support needs across the connected home at the network and device leve ...read more