Dina Abdelrazik presents research at SecurityNEXT conference sharing insights on security dealer trends in DIY, smart home, and interactive services
New security dealer research from Parks Associates shows smart home devices are adding cost and complexity for dealers in the security industry, where 62% of all dealers report that smart home devices increase their support costs. Security Dealer Survey reports 22% of dealers most frequently employ a truck roll to resolve smart ...read more
Consumers consider personal recommendation a top factor when choosing smart home devices or home services
New Parks Associates research finds 56% of US broadband households report using at least one professional home service. 360 Deep Dive: Evaluating Service Opportunities in the Smart Home reports lawn care and landscaping are the most commonly utilized home services, followed closely by home repair/improvement and plumbing services. This research study, with analysis on a ...read more
New research addresses the preference for self-installable solutions in home security market
Parks Associates research finds preference for self-installed systems is growing among US broadband households planning to buy a security system, rising from 18% in 2007 to 29% in 2012 to 36% in 2019. DIY Disruption: Smart Products and Home Securityreports that the percentage is even higher among people who actually follow through on their intentions, as 51% of security system owner ...read more
Twenty-one percent of MDU broadband households own at least one smart home device
Parks Associates today announced a new research study surveying US home and multifamily development (multi-dwelling unit) builders to gain insights into new opportunities for smart home technology in new construction. MDUs, Home Builders, and Smart Home Technology, supported by BUILDER and Multifamily Executive, is a survey of 200-300 home and MDU builders and provides an assessment of the curr ...read more
New consumer and industry research addresses data privacy, smart lighting, video doorbells, and the impact of AI on the smart home
Parks Associates recently released new research focused on consumer privacy concerns, AI technologies in the smart home, and the smart lighting and video doorbell markets. The firm’s consumer research finds safety and security are the leading value propositions for the smart home and 79% of US broadband households are concerned about data securit ...read more
Consumer research examines new channels for smart home solutions through home builders, new construction, and multifamily homes
New research from Parks Associates explores the opportunity for home builders and MDUs as channels for smart home solutions, as 25% of US broadband households perceive a “move-in-ready house” would include smart home devices. My Next Home: Demand for Smart Homes and Smart Apartmentsreports that despite device ownership flattening in 2018, purchase ...read more
Industry report highlights the opportunities in healthcare, smart home, and connected cars for LPWAN
A new research report from Parks Associates finds the combination of low power, wide range, and other interesting features makes LPWAN (low-power wide-area networks) an ideal solution for consumer IoT applications. Opportunities for LPWAN in the Consumer IoTanalyzes leading LPWAN technologies and their consumer use cases for healthcare wearables, smart home, asset/pet tracki ...read more