New research shows impact of DIY and smart home on competition, channels, and value-added services for home security market
New research from Parks Associates reveals at the end of 4Q 2018, 28% of US broadband households reported the presence of an active security system, up from 26% in 4Q 2017, with 24% having professional monitoring. Connected Trends & Disruption in Home Security reports that 52% of households that are highly likely to purchase a security system in the nex ...read more
Parks Associates today released the new whitepaper Open for Business: Future Flexibility for Smart Home Services, which forecasts sales of connected consumer devices will exceed 520 million units by 2022, including networked cameras, security systems, and connected health devices. The whitepaper, sponsored by Calix, presents the opportunities emerging from this wealth of residential devices and details strategies for service providers to operate in the smart home market in ways ...read more
Parks Associates workshop at BUILDER’s Housing Leadership Summit addresses impact of smart home technology on new home construction
New research from Parks Associates shows the percentage of smart home device owners who use a smart speaker to control their connected products has catapulted from 17% in 2017 to 37% at the end of 2018. The leading smart home technology research firm will host a workshop at the BUILDER’s Housing Leadership Summit featuring new consumer data an ...read more
Security research from Parks Associates finds consumers who bought their home security system in the past 12 months spend $55 per month on average for their monitoring services, $5 more than the average cost among all security households. 360 View: Residential Security attributes the increase in RMR (recurring monthly revenue) among new subscribers to an increasing adoption rate of home controls and interactive services.
Smart Home Tracker analyzes competitive smart home landscape
New research from Parks Associates finds consumer familiarity with video doorbells has increased by 57% over the past year. The firm’s Smart Home Tracker reveals video doorbells now have the fourth highest adoption rate among smart home products in the US market, with very high growth potential in 2019.
“One-quarter of broadband households report intention to purchase a smart video doorbell in the next 12 month ...read more
Industry report addresses convergence of technology and the smart home
A new Parks Associates report finds that smart home solutions will increasingly rely on voice control, video and data analytics, sound recognition, and AI to simplify the user experience. Technology Convergence and the Smart Home reports US broadband households now own more than 10 connected devices, including a mix of connected CE, smart home, and connected health devices, and as they buy more, they b ...read more
Research addresses opportunities to drive smart home device adoption forward
Parks Associates finds consumers’ value assessment of smart home solutions jumps considerably once they own these products, highlighting the difficulty in communicating value propositions for these solutions. 360 View: Crossing the Chasm: Smart Home Products and Services finds 75% of smart home device owners find their devices very valuable, compared to only 38% of people who don’t own these devices ...read more
Research addresses opportunities to drive smart home device adoption forward
Security research fromParks Associates reveals the growing threat of connected products without professional monitoring, as twice as many consumers intend to purchase a standalone security product than a professionally monitored system. 360 Deep Dive: Pricing Strategies for Residential Security reports 16% of U.S. broadband households plan to buy a security-related smart home product, such as video ...read more