New whitepaper addresses consumer demand for smart home solutions that detect, prevent, and protect against electrical fires
A new whitepaper released today by Parks Associates finds approximately 40% of U.S. broadband households with insurance are interested in buying a smart home product that can detect electrical fires, with interest strongest among young consumers and households in the southern U.S. The whitepaper “IoT Home Safety: Fire Prevention Solutions,” sponsored ...read more
Firm presents new research at Electronic Security Expo (ESX) showing importance of interactive services
Parks Associates shared new research at the Electronic Security Expo in Nashville last week, showing that professional monitoring service providers offering basic security systems suffer from poor NPS (net promoter scores), while those offering interactive security and home control systems have NPS more than 50 points higher. According to the firm’s 360 View: Residential S ...read more
Parks Associates and GiftCard Partners examine noncash incentives to drive smart product adoption in industry webcast
Parks Associates research reveals more than 50% of U.S. broadband households with mobile service find noncash rewards programs, such as gift cards, appealing and that using noncash incentives can boost NPS scores for service providers by 15-30 points. Parks Associates and GiftCard Partners will co-host the complimentary industry webcast “Incentives and the Co ...read more
IoT research firm releases new report examining importance of interoperability for IoT products
A new industry research report from international firm Parks Associates shows nearly 75% of the consumers planning to buy a smart home device consider it important for their purchase to work with other products in their home. Interoperability and the Internet of Things reports this demand for interoperability is stronger than brand loyalty, as less than 60% of smart home shoppers ...read more
International IoT research firm releases new Canadian smart home and security research
International IoT research firm Parks Associates released new research today showing 12% of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26% in the U.S. According to Smart Home and Security in Canada, the security market in Canada is starting to leverage these solutions to drive new growth in their marke ...read more
One-day event focuses on hardware as a service, hardware connectivity, and ecosystem disruptions
Parks Associates is hosting the IoT Summit: Transformation of Consumer Products: Connectivity & IoTat HardwareCon today at the San Jose Convention Center, sponsored by Trusource Labs. The full day of sessions explore growth strategies for hardware players as connectivity opens opportunities for crossover use cases and new consumer experiences as well as interoperability challeng ...read more
IoT Summit at HardwareCon, sponsored by Trusource Labs, explores innovations the connected home and consumer engagement strategies
Parks Associates today announced new research showing 50% of personal assistant device and app users in U.S. broadband households are very satisfied with the solution they are using. The firm’s 360 Deep Dive: Voice-enabled Use Casesreports that 48% of U.S. broadband households used a personal digital assistant in 2017, with Apple Siri and Amazon ...read more