Smart home and CE consumer research study finds nearly one-half of households now prefer working with a professional technician
Parks Associates’ latest research, Quantified Consumer: Support Services for Modern Connected Lifestyles, reveals US household preferences for DIY install are dropping, as installation difficulties are driving product returns. The Quantified Consumer study of 10,000 US Internet households examines the support needs and options for consumers buying ...read more
Tenth annual Security Dealer Study addresses competitive pressures, industry conditions, and new trends for security market
Parks Associates’ 10th annual Security Dealer Perspectives: Views from the Front Line presents and analyzes the results of a nationwide survey of installers/dealers who install security systems, including both owners and those employed by security firms. The survey, conducted at the end of 2022, reveals that one-third of owners of a security dealer firm ...read more
Strong growth in the smart watch category has increased Apple’s stickiness, with its base of ecosystem loyalists growing by 15% since 2019
Parks Associates’ new research from its quarterly survey of 10,000 internet households shows that Apple is leading the ecosystem among connected consumers, with nearly 20% of US internet households owning three or more Apple-brand device types. The research study Quantifying Brand Loyalty: Connected Device and Platform Ecosystems evaluate ...read more
International research firm highlights transformational role of tech for consumers and business
Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:
Smartphones are present in 87% of US internet households.
Smart TVs are now in 63% of internet households.
38% of US Internet households own at least one smart home device, like a ...read more
47% of households planning to purchase a smart lock indicate a keypad is a must-have feature
Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart d ...read more
New whitepaper in partnership with Assurant addresses new opportunities for device protection and data privacy services among home security providers
A new Parks Associates whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, reports 67% of security system owners are interested in a warranty service that replaces or repairs damaged or otherwise inoperable devices. The research, released in partnership with Assurant, highlights consumers’ privacy conc ...read more