Access and Entertainment

Parks Associates’ senior research director to share firm’s OTT research at NAB Show in Las Vegas

International research firm Parks Associates announced today that Brett Sappington, Senior Director of Research, will speak at the NAB Show, April 10 in Las Vegas, Nevada. Sappington will explore consumer perceptions and choice of video services, including comparisons among vMVPDs (online pay-TV services), and how competition is evolving in this crowded space.

Sappington will ...read more

Parks Associates releases new research showing U.S. broadband households report spending $23 on average for video entertainment per month

New consumer research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017. The research firm notes spending on internet video has held steady at roughly $9 per mo ...read more

Parks Associates and AVIXA announce Integrated Life program with speakers from Ayla Networks, Guitar Center, HARMAN, Legrand, Miralupa, Paladin Armor, University of Nevada, and Z-Wave Alliance

Parks Associates announced new research today showing U.S. broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones. At the inaugural Integrated Life Day, produced by Parks Associates and in partnership with AVIXA™, P ...read more

New consumer research finds use of antennas steadily increasing

New consumer research from Parks Associates shows the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015. 360 View: Access and Entertainment Services in U.S. Broadband Households reveals this increase coincides with a steady decline in pay-TV subscriptions and an increase in OTT video subscriptions.

Research firm tracks younger viewers turning to on-demand services for their video consumption

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband households—nearly 60% of video viewed on the TV is on-demand, non-linear content. Shifting Video Consumption: Linear vs. On-Demand reports that the trend is particularly pronounced among young consumers. Just over one-quarter of tele ...read more

New industry report examines competition in OTT video and pay TV

New consumer research from Parks Associates shows 53% of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service. OTT Video & TV Everywhere: Partners, Alternatives, and Competition reports more than 200 OTT video services are active in the U.S. market as of Q3 2017, with more than 100 active in the Canadian market. The report notes that 60 players introduced OTT video ser ...read more

New connected entertainment research examines shift in video consumption habits

Parks Associates today announced new connected entertainment research deliverables showing over 50% of U.S. broadband households now watch Internet video on a television screen. The IoT research firm examines this shift in video consumption habits of consumers, including usage of OTT services and the impact on the business of broadcast, pay TV, and online television.

“For years, the televisio ...read more

New Research Deliverables Examine Consumer Trends of Cord Cutters, Cord Shavers, and Cord Nevers

New research from Parks Associates reveals that 20% of U.S. pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100% increase since early 2013. TV Services: Changing the Channel Package shows only one-third of pay-TV subscribers are very satisfied with their pay-TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

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