CEO of international research firm chairs pay-TV session with Cox, Liberty Global, ADB, and Verimatrix
Parks Associates announced today CEO Tricia Parks will chair the session "Technology that will Shape the Pay TV Connected Home" on Thursday, June 12, at the Connected TV World Summit. The session, with speakers from Cox, Liberty Global, ADB, and Verimatrix, examines the impact of current and future innovations on pay-TV services and operator strategies.
Parks Associates Director of Research presents new research at TV Connect
Connected home research announced today by Parks Associates at TV Connect in London finds consumers expect the same TV user experience throughout their home, regardless of whether the service is offered via OTT, managed operator network, satellite, or other delivery mechanisms. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device.
Special research track features executives from Verizon, Ericsson, Broadcom, Clearleap, HP, and other leaders in digital living
Parks Associates today announced the sessions and speakers for the educational track “Research/Trends/Analyst,” hosted by the research firm at OSP EXPO 2013 in Dallas, Texas, October 9-10. Parks Associates analysts and company executives will discuss consumer research and service provider strategies in smart home services, mobile and video, telemed ...read more
New research shows Google’s “screen-shifting” device circumventing licensing barriers
New consumer research from Parks Associates finds 34% of Google Chromecast owners stream video content from Hulu to their TV set every day. The same research found 43% of Chromecast owners stream Netflix to their TV set on a daily basis, a feature heavily promoted during the device's introduction. The finding underscores the desire by consumers to watch content on their preferred screen and ...read more
Parks Associates President to moderate panel and present TV Everywhere data at CTAM EuroSummit '13
Stuart Sikes, President, Parks Associates, is moderating the session, "TV Everywhere Update: What's Trending in Europe" on September 20, 10:30-11:30, at CTAM EuroSummit '13 in Barcelona.
According to Parks Associates research, over 70% of pay-TV subscribers in Western Europe are able to receive a TV Everywhere service from their current pay-TV provider. The firm estimates t ...read more
1Q 2013 Survey Shows Increasing Consumer Usage of Apps from TV Channels and Shows
New research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel apps from networks like MTV, Nickelodeon, and USA Network and apps for shows like Glee and The Walking Dead. The firm finds 14% of smartphone/tablet users surveyed in 1Q 2013 have recently used a TV-content app and nearly 75% of these users a ...read more
Parks Associates Research Director to present “Who is Watching TV Everywhere” at The Cable Show
Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session “Who is Watching TV Everywhere” at The Cable Show’s Imagine Park on June 11 at 12:45 P.M.
Parks Associates estimates nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive multiscreen services from their existing pay-TV pro ...read more