Access and Entertainment

Netflix Watch Instantly Cannibalizes Pay-TV VOD & Premium Channels Thanks to Lower Costs and Better Availability

New Parks Associates Study Shows Consumer Satisfaction for Various Methods of Video Viewing

Low cost and viewing flexibility give Netflix an advantage over pay-TV VOD and premium broadcast TV, according to a new study from Parks Associates on consumer video viewing. Choosing Content: Viewing Video found Netflix Watch Instantly rates higher in customer satisfac ...read more

New Research from Parks Associates Shows Growth Rate of Broadband and Pay-TV Services in Emerging Markets

Parks Associates' latest global research finds Brazil is outpacing Russia, China, and India in its growth rate for pay-TV subscriptions and its household discretionary spending for movies, music, and games is nearly double that of China.

During 2011, pay-TV service subscriptions in Brazil increased by over 30%, and broadband service subscriptions grew by 20%, accordi ...read more

Parks Associates will participate in multiple sessions addressing new OTT video business models, second-screen strategies, and consumer research in video experiences at the 2012 IP&TV World Forum, March 20-22 in London.

According to Parks Associates, the worldwide proliferation of Internet-connectable consumer electronics is a key driver in the deployment and adoption of IP services. In 2011, 98 million households worldwide had a smart TV, which both pay-TV and OTT providers ...read more

Growing sales of video receivers such as Apple TV and Roku in 2011 holiday season show strong consumer appetite for OTT video

Sales of digital video media receivers, including Apple TV and Roku, were strong in the recent holiday season, with penetration approaching 13% of U.S. broadband households and matching the 2011 forecasts from the international research firm Parks Associates.

The firm forecasts over 14 million units will sell in 2012. These strong device sales ind ...read more

30% of Broadband Homes consider Live Multiscreen Service as a Top TV-Service Feature

Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe.

The international research firm found U.K. broadband households the most interested in receiving live TV on an Intern ...read more

Operators turning to health services, home security, energy monitoring, entertainment services, and support services for future revenues and growth

Value-added services are the lifeline for future growth and revenues for global broadband providers, who must find ways to stay competitive as broadband services reach saturation levels, according to international research firm Parks Associates.

The firm’s Broadband Services: Global Outlook (Second Edition) reports broadband ...read more

Analyst to discuss service strategies as number of TV households worldwide to exceed 1.5 billion by 2015

Brett Sappington, Senior Research Analyst at Parks Associates, is moderating “New Revenue Options- Monetizing the Digital Home” on November 10 at TelcoTV 2010 in Las Vegas, Nevada.

The session includes insight on value-added service offerings with the greatest potential to build consumer satisfaction and provide incremental revenues for service providers.

“Comp ...read more

Economic progress and technological innovations driving double-digit growth

Television services in Latin America will grow by double digits over the next five years, outpacing service growth in Asia and other emerging markets, according to international research firm Parks Associates.

The firm’s report Television Services: Global Outlook (2nd Edition) reveals the Latin American region will achieve a cumulative annual growth rate of 10% through 2014, compared to less than ...read more