Access and Entertainment

Online video pushing strategic shift among service providers

The popularity of online video consumption is forcing service providers to reposition as media companies with new offerings such as TV Everywhere, according to Parks Associates’ Online Video and Service Provider Strategies.

The international research firm reports that the number of U.S. broadband households watching premium online content doubled in the last year. Over 25 million U.S. broadband households regu ...read more

Parks Associates finds use of DIY connectivity solutions is on the rise

International research firm Parks Associates finds consumer interest in Web-on-TV applications is so strong that households are making their own connections via PCs and game consoles. From 2008 to 2009, the number of U.S. households using Web-connected game consoles increased by 64%, and the number connecting a PC to a TV increased by 36%, according to the firm’s latest report Digital Lifestyles: 2010 Ou ...read more

Online video not yet a threat to pay TV

Despite the growing amount of video available online, less than 8% of U.S. broadband households are considering canceling their pay-TV services in favor of online video, according to Parks Associates’ All Eyes on Video.

These results from All Eyes on Video are in line with previous Parks Associates studies, which do not show an appreciable likelihood of subscriber churn in favor of online video services. A 2008 study reported 11% o ...read more