By the year 2024, the traditional pay-TV subscriber base will decline to 53 million US households
New research from Parks Associates estimates that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services delivered over an operator- ...read more
New whitepaper developed for Cox Communities addresses growing demand for connectivity in multidwelling units
New research from Parks Associates reveals 40% of MDU renters in US broadband households are interested in bulk broadband internet bundled with their rent and 77% of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home devices among MDU residents, with 41% of all MDU broadband households owning at l ...read more
55% of pay-TV households consider live sports important in decision to keep their service
New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more
New research on the US broadband market estimates the US has more than 15 million households that have only mobile broadband service
New research from Parks Associates reports more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. Adoption and Perception of Broadbandfinds there are more than 15 million households in the US that have only a mobile broadband service, which includes more than three ...read more
New research addresses continuing impact of COVID-19 on broadband usage, CE product adoption, OTT service stacking, and churn rates
Parks Associates today released a new Quantified Consumer study, COVID-19: Impact on Communications and Entertainment, which reveals that in 3Q 2020, more than 50% of US broadband households reported that their broadband usage has increased since the start of the COVID-19 crisis. While consumers report broadband performance is keeping pace wit ...read more
Industry report examines the growth of vMVPD sector in the pay-TV market and future-facing challenges
Just released research from Parks Associates reveals 22% of US broadband households with traditional pay TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances during the COVID-19 pandemic created ...read more
New industry report evaluates potential impact of new SVOD services in OTT market
New research in Parks Associates’ The Next ‘Big 3’ in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next ‘Big 3’ in OTT evaluates this rise in service stacking and the impact of new SVOD services, including ...read more