Access and Entertainment

Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market

Parks Associates today released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video , and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple T ...read more

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony

New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm’s Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty ...read more

Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders

New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households si ...read more

COVID-19 outbreak impacts consumer consumption patterns of health, entertainment, and smart home solutions, while CE purchase intentions have increased

International research firm Parks Associates released new research today showing 53% of US broadband households claim that they value technology more now than before, following the outbreak of COVID-19 and the resulting social distancing and stay-at-home orders across the country.

COVID-19: Impact on Consumer Spending and ...read more

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place

New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services.

The study, conducted in the ...read more

Consumer research study finds standalone broadband increasing and bundles dropping

New consumer research from Parks Associates finds that more than three-fourths of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports that 60% of households would cancel their pay-TV subscription before canceling their broadband serv ...read more

Parks Associates and Swrve present data and insights on driving engagement and reducing churn in saturated OTT market 

International research firm Parks Associates finds the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018.  The firm will examine strategies for OTT services to counter churn and attract new viewers during the complimentary webcast “Driving Engagement and Reducing Churn in OTT,” cohosted with Swrve on Tuesday, March 17, 1 p.m. CT ...read more

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker predicts OTT video services will benefit as their recognition during awards season in video entertainment continues to expand. For this year’s Golden Globes, Netflix, Hulu, and Amazon earned a total of 47 nominations, nearly double the 25 they received last year, with the three services winning two awards each.

“Apple TV+ s ...read more