Connected CE and Platforms

Parks Associates Holiday CE Shopping Research Compares Brand Purchase Intentions among Consumers

Parks Associates announced new research today showing Apple has expanded its dominance this year as the top CE brand for planned holiday purchases, topping Dell for the first time as the most popular brand for desktops. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).

“Apple topped the ...read more

Parks Associates Announces New Consumer Electronics Holiday Shopping Research

Parks Associates CE research reports 60% of CE holiday shoppers plan to purchase at least one device this Black Friday, but the 4Q 2013 survey of U.S. broadband households also shows many consumers started their holiday CE shopping before this week. Seventy-one percent of holiday CE shoppers have already started shopping for products.

"Retailers were wise to offer 'pre-Black Friday' sales this ...read more

Research firm finds more U.S. consumers plan to purchase Sony PlayStation 4 over Microsoft Xbox One in the 2013 Holiday Shopping Season

Parks Associates research shows many U.S. holiday shoppers have already picked the game-console brand they plan to buy this season, including Black Friday, with 36% of console shoppers planning to purchase a Sony gaming console and 27% planning to buy a Microsoft product. Both companies are releasing next-generation consoles this year, and S ...read more

New consumer research shows CE device purchase intentions for Black Friday and 2013 Holiday Season

New CE shopping research from Parks Associates finds tablets and game consoles are virtually tied among U.S. consumers for planned purchases in the 2013 holiday season. Parks Associates' research 2013 Holiday CE Purchase Intentions reports purchase interest in game consoles has rebounded after tablets surged ahead in the 2012 holiday season. Parks Associates analysts say compar ...read more

Parks Associates Senior Analyst moderating panel at Advertising Week

Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M. in NY Times Center Hall.

According to Parks Associates research, there will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates advert ...read more

Parks Associates research shows annual sales of streaming connected TV devices will more than double by 2017

Parks Associates announced new streaming media and connected TV research today showing the number of U.S. broadband households with a streaming video media device, such as a Roku® or an Apple TV, has doubled since 2011, reaching 14% in 2013.

In the report Connected TV: Trends and Innovation, the firm notes Roku is the most-used streaming video media device in the U.S. ...read more

Research shows connected music system owners more than twice as likely to subscribe to streaming music services

New digital audio research from Parks Associates predicts the number of music streaming subscribers worldwide will reach 15 million by 2017, and the number of connected audio products will nearly double between 2013 and 2017. Analysts report a strong correlation between the growing penetration of networked audio products, including wireless speakers, speaker docks, ...read more

New Consumer Analytics research from Parks Associates indicates U.S. consumers plan to spend over 33% more on CE devices this holiday season compared to last year, with the total amount increasing from $793 per household in 2011 to $1,058 in 2012. The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express the ...read more